Home Tech How Apple expanded into sports since 2022, starting with the MLB, leading to an unusual deal to bring Messi to the MLS and share new subscriber revenue with him (Adam Crafton/The Athletic)
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How Apple expanded into sports since 2022, starting with the MLB, leading to an unusual deal to bring Messi to the MLS and share new subscriber revenue with him (Adam Crafton/The Athletic)

by AFEERA
written by AFEERA




Adam Crafton / The Athletic:

How Apple expanded into sports since 2022, starting with the MLB, leading to an unusual deal to bring Messi to the MLS and share new subscriber revenue with him  —  In 2019, during an interview with Sports Illustrated, the Apple senior vice president of services, Eddy Cue …





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