All renderings courtesy of Avery Hall, unless noted otherwise
The future of Gowanus is looking expensive. Developed and designed by Avery Hall, 544 Carroll Street launched leasing this week for 133 apartments, including a duplex that could fetch as much as $25,000/month. As first reported by the New York Post, the four-bedroom measures nearly 2,400 square feet plus outdoor space and surpasses the next priciest apartment in the rapidly developing neighborhood by more than $13,500.
The 17-story building offers spacious one- to three-bedroom units and just one four-bedroom duplex.
Rentals at 544 Carroll fall within the following price ranges:
- One bedrooms: $4,700/month to $5,200/month
- One bedrooms with home offices: $5,250/month to $6,250/month
- Two bedrooms: $7,500/month to $9,500/month
- Three bedrooms: $10,000/month to $15,000/month
- Four-bedroom duplex: $20,000/month to $25,000/month
A quarter of the apartments are designated as permanently affordable, and a housing lottery opened earlier this month for 35 mixed-income units in the building. The deadline to apply for the below-market rate units, priced from $946/month, is September 1.
The building’s design reflects the neighborhood’s industrial past while adding contemporary elegance, with a custom-crafted facade, expansive high-performance windows, and tiered massing that blends seamlessly into the surrounding streetscape.
Ranging from 650 to 2,500 square feet, the residences boast ceiling heights up to 11 feet, oversized nine-foot windows, and open-concept layouts. Each unit includes in-unit washers and dryers, custom window treatments, and energy-efficient heating and cooling systems.
Select apartments offer private outdoor terraces, freestanding tubs, walk-in closets, and double vanities.
Kitchens feature oversized marble islands, custom European cabinetry, premium paneled appliances, and satin brass fixtures. The spa-like bathrooms include glass showers with built-in niches, floating vanities, and large mirrored cabinets with hidden outlets.
The curated amenities package includes a light-filled lobby that opens onto a landscaped interior courtyard, a resident study, a fitness center with a dedicated Pilates studio, a communal rooftop with a sunset terrace, and a museum-inspired “cave” children’s play area.
Additional amenities include a private dining room, resident lounge, pet spa, bike storage, on-site parking, a live-in manager, and 24-hour concierge service.
Avery Hall and Declaration Partners began assembling the site at the southwest corner of Carroll Street and Fourth Avenue in 2019, first acquiring the main parcel at 272 Fourth Avenue for $15 million, according to Yimby.
They later purchased 274 Fourth Avenue and 538 Carroll Street for $5.3 million. To maximize the project’s developmental potential, the team paid $30 million for 50,000 square feet of air rights from the adjacent MTA substation at 276 Fourth Avenue, allowing for a larger building.
The building is a result of the 2021 Gowanus rezoning, which upzoned 82 primarily industrial blocks to allow for new housing development. The rezoning has since spurred a building boom, with more than 7,000 apartments constructed and many more in the pipeline. Cleanup of the canal, a superfund project that began in 2010, is ongoing.
544 Carroll continues Avery Hall’s tradition of creating ‘neighborhood-defining’ residential buildings. The firm’s flagship project, One Boerum Place in Downtown Brooklyn, launched sales in May 2021 and has since retained more than half of its original residents.
Brian Ezra and Jesse Wark, founding partners of Avery Hall, told the Post that while new developments are booming across Gowanus, there remains a shortage of spacious rental residences—a demand that 544 Carroll aims to meet.
“What sets our work apart is the ability to integrate design and development from the ground up. At 544 Carroll and across our portfolio, we’re not just responding to market demand—we’re anticipating how people want to live now and in the future,” Wark said.
“By bringing these disciplines together under one roof, we’re able to deliver buildings that feel intentional and cohesive at every level, from architecture to interiors to amenities. That alignment is what makes 544 Carroll such a desirable and livable property.”
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All renderings courtesy of Avery Hall, unless noted otherwise
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