SOCIAL MEDIA
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X Looks To Water Down Blocking To Increase Transparency
Elon Musk has been promising to remove the block option entirely on X (formerly Twitter) for months, and now, the X team seems to have come up with a compromise, as it looks to align with app store requirements, while reducing the impact of blocking in the app. As explained by X: “We are making changes to how block works.…
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Social Platforms Face Challenges in India Business Development
Over the last decade, India has become a key focus for many social apps. The second most populous nation in the world, India offers reach to more than a billion potential new users in its own right, and its fast evolving digital economy could, and should, provide significant potential for social platforms, especially those that can get in on the…
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Pinterest Sees Solid User Growth in Q1
Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year. Though costs are also rising at the app, and its quarterly performance is less impressive. Here’s a summary of the key points from Pinterest’s Q1 update. First off, on users, Pinterest is now up to 518…
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LinkedIn Launches In-Stream Games with Competitive User Rankings
After they were spotted in testing back in March, LinkedIn has now officially launched its new in-stream games, which are designed to give LinkedIn users a break from the grind of their workday. As per the video clip, LinkedIn’s new puzzle games are intended to provide a moment of relief for professionals, while also, of course, helping LinkedIn increase in-app…
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TikTok May Enable Brands To Generate AI Bots to Pitch Products
TikTok is reportedly working on a new option that would enable brands to deploy virtual influencers, who would then be able to sell their products on their behalf via videos and live-streams in the app. Which is no surprise, given that the Chinese version of the app already hosts a range of big-name virtual influencers along the same lines. Though…
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X To Remove the Option To Hide Blue Tick
The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users who currently have a blue tick in the app that, soon, they’ll no longer have the option to hide it.…
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Snapchat Debuts New AR Ring Try-On Experience for Cartier Campaign
Snapchat’s got a new kind of AR Try On experience, with the latest campaign from Cartier being used to showcase Snap’s new ring try on, enabling users to see how the latest Cartier “Trinity” ring looks on their own finger. As you can see in this example, Snap’s Ring Try on will enable you to see how a ring looks…
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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages
Given the projected rise in the Hispanic population in the U.S., it’s worth considering the language that you use in your ads, and whether you’re missing out on opportunities by failing to display your messages in multiple languages. That’s the key message of TikTok’s latest research report, conducted in partnership with NRG, which looked at how TikTok users respond to…
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Snapchat Demotes Controversial ‘Solar System’ Feature
Snapchat is making a change to its subscriber-only friendship “Solar System” feature after reports suggested that it’s having a negative impact on younger users. Snapchat’s Solar System display, which is only available to Snapchat+ subscribers, shows the friends that you communicate with the most in the app with a planetary visualization. As you can see, the Solar System displays the…
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Meta Updates AI Labeling Policy to Expose Generated Content in its Apps
Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI engagement bait has been showing up on Facebook, and has also been generating a heap of engagement. Like, even the…
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