SOCIAL MEDIA
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X’s Community Notes Reaches 1M Contributors
While it’s not perfect, and it remains a contentious element for a range of reasons, X’s Community Notes program continues to expand, with a million X users now actively contributing to its Notes submission and approval process. That’s a lot of community input, which is crucial to the effective operation of the Community Notes model, while as you can see…
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8 Marketing Principles You Wish You Knew From the Start [Infographic]
Are you just getting started with marketing and unsure where to focus your efforts? Want to learn the key principles that could save you time, money, and frustration early on? Benoit Malige outlines some key marketing basics in this infographic. Here’s a summary of what’s covered: Build Flywheels, Not Funnels Sell the Customer on ROI Build a Unique Offer Marketing…
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Meta Outlines Facebook, Instagram and Threads Ad Updates at NewFronts 2025
Meta has unveiled a range of new ad updates at the NewFronts 2025, including improved creator collaboration tools, a new means to tap into trending Reels, updated Partnership Ads, video ads on Threads, and more. Yeah, there’s a bit to take in, and if you’re looking to maximize your promotions, you do want to be taking in the details on…
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YouTube Outlines Advanced Creator Collaboration Tools at NewFronts 2025
YouTube’s announced some new tools to help brands collaborate with creators on promotions, including an AI-powered search option that will help brands find relevant creators on any given topic. The feature is a new element of YouTube’s “Insights Finder” (currently in beta), which provides advanced discovery options, using Google’s latest tech. The new creator discovery element aims to connect brands…
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Meta Wins Court Case Against Malware Developer Over Data Scraping
Meta has had a major legal win, which could establish a new precedent in cases of spyware that uses covert methods to access people’s personal information based on what they enter into various apps. Which, in this case at least, involved WhatsApp, Meta’s biggest messaging app. Back in 2019, WhatsApp alerted over 1,000 of its users that its video calling…
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LinkedIn Announces New Video Ad Options at NewFronts
LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s introduced to help brands tap into this to maximize their marketing efforts. And video is indeed on the rise in the LinkedIn feed. LinkedIn recently reported that time spent watching video posts in the app has…
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Reddit Increases Users and Revenue Intake in Q1
Reddit has published its latest earnings results, showing an increase in users, and a big jump in year-on-year revenue, as the platform continues to re-shape its ad business. First off, on users, Reddit is now up to 108 million daily active users, adding almost 7 million more since last report. As you can see in this graphic, Reddit’s growth rate…
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Google Expands Access To Conversational AI in Search
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a means to capitalize on rising interest. As you can see in this example, Google’s “AI Mode” in Google Search enables…
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Threads Reaches 350M Active Users
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest earnings update, where it also shared that Threads has seen a 35% increase in time spent, which it says is…
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TikTok Will Enable Users to Divert Leads to Other Messaging Apps
TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. As you can see in this explainer (posted by social media expert Matt Navarra), now, you can aim to drive DM leads…
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