SOCIAL MEDIA
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TikTok Announces Events for Latin Heritage Month
TikTok has announced a range of activations to celebrate Latin Heritage Month, including a new creator showcase, an in-app hub, creator support initiatives, music highlights, and more. As per TikTok: “The Latin community has always been a powerhouse of creativity, resilience, and culture – cultivating spaces for people to celebrate their heritage while contributing to global trends on TikTok.…
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Snapchat Is Adding AI-Powered Text-To-Video Creation
In among the various announcements at its 2024 Partner Summit today, including new AR glasses, an updated UI, and other features, Snapchat has also announced that users will soon be able to create short video clips in the app, based on text prompts. As you can see in this example, Snap is close to launching a new feature that will…
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Google Implements Data Encryption in Ad Targeting
As Google continues to investigate more privacy-aligned solutions to limit personal data collection, while still enabling optimal ad targeting, it’s rolling out a new process called “confidential matching” for Google Ads, which will provide a new way to combine Google’s insights with a businesses’ first-party info in order to reach the right audiences. As you can see in this overview,…
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Report Looks at the Positives and Negatives of Social Media Usage [Infographic]
While there’s a growing body of academic research which suggests that social media can have negative impacts on mental health, there are also positives, including enhanced connection, support, finding interest communities, and more. But which is more impactful, the negatives associated with social comparison and exposure, or the positives of connectivity. According to this report commissioned by LG Electronics, the…
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Experiment Finds That Questions Generate More Reach on Threads
Looking to get a better understanding of how the Threads algorithm works? This might help. Business Insider reporter Katie Notopoulos recently conducted an experiment in “rage baiting”, in which she posted a range of controversial queries on Threads designed to spark user responses. The results, as you can see in this example, were significant. Notopoulos’ posts sparked strong emotional reactions,…
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X Is Working on ‘Decoupling’ Its DM Functionality
Soon, you’ll be able to use X as your primary DM platform of choice, even if you never post anything else in the app. Which, I guess, you can already do now, but X is trying to make this a more definitive functional split. In another step towards Elon Musk’s “everything app” vision, X is currently working on “de-coupling” DMs…
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Snapchat Faces Lawsuit in New Mexico Over Failure to Protect Young Users
Snapchat’s facing a potential ban in the state of New Mexico, with a new lawsuit filed by state Attorney General Raúl Torrez alleging that Snap has failed protect children from sextortion, sexual exploitation, and harm in the app. According to the filing, Snapchat is now “a primary platform used by criminals to carry out sextortion,” which is one of the…
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Bluesky and Threads Rise Following X’s Brazil Ban
So now that X is banned in Brazil, what apps are Brazilians turning to instead, and will X be able to regain its position as a key social platform in the region if it is eventually re-instated by Brazilian authorities? To recap, at the beginning of this month, Brazilian officials announced a full ban of X due to the platform’s…
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YouTube Develops New Processes to Detect AI Deepfakes
YouTube’s looking to improve its countermeasures to police AI deepfakes, via new detection processes that will be able to alert creators, and/or their publishers, whenever their face or voice is used in another clip. Deepfakes have become a major concern in the evolving generative AI era, with various artists and politicians already being depicted by computer-generated replicants. And now, YouTube’s…
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TikTok Rolls Out Improved Safety Measures for Teens
TikTok’s rolling out some new safety tools for young users, including updated in-app resources for parents, improved advice guides, and a new TV campaign that highlights its safety features. First off, TikTok’s partnered with The Family Online Safety Institute (FOSI) to develop a new “Digital Safety Partnership” agreement for Families, which is an actual contract-style document that can help parents to…
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