SOCIAL MEDIA
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LinkedIn shares checklist for B2B marketing campaigns
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn has shared a new checklist to help B2B marketers maximize their in-app campaigns, by aligning with evolving discovery behaviors, and shifts in how decision-makers consider key purchases. As explained by LinkedIn: “Today, B2B marketers face growing pressure to show how their…
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AI favors brands with an active social media presence
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. A new study found that maintaining an active presence on social media platforms can help brands increase their visibility in artificial intelligence-generated search results, with AI chatbots commonly citing links to social media posts within their answers to user queries. The team…
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X launches updated video composer
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. X has refreshed its video upload and posting process once again, with this latest update providing a more focused layout, and editable captions, which can be refined using the app’s Grok-powered artificial intelligence tools. According to X developer Allegra Jacchia, the platform’s new…
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Influencer marketing has an AI trust problem
Great influencers use their personal taste, experiences or expertise to inspire trust, which is why they have historically been so valuable to brands. But in the age of hyperrealistic generative AI, that exchange of credibility is under threat. Meltwater and YouGov’s research shows just 28% of consumers consider generative AI acceptable in influencer marketing. By comparison, 47% accepted its use in…
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Meta’s Muse app surpasses 5M downloads and 3M weekly users
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta may have a winner with its Muse artificial intelligence agents, with insights from Sensor Tower indicating that the Muse app has already been downloaded 5 million times, marking one of the fastest growth trajectories in app download history. As reported by…
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Concerns about social media’s negative impact are growing
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Pew Research published a new study that provides insights into global opinions about social media and its impacts. The research found that a rising number of people now believe that social media platforms are harming democracy. Based on a 37-nation survey, the…
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Meta opens early access to advanced Muse features
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Following the expanded launch of its Muse agents last week, Meta has also invited users to apply for early access to coming Muse features, as the company looks for more ways to make its AI agents a valuable complement to daily life.…
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Snapchat launches pitch for B2B ad spend
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Snapchat is targeting B2B marketing budgets with its latest promotion, which aims to prompt advertisers to expand their thinking in order to reach decision-makers in the app. Using the tagline “Spend Smarter,” Snapchat’s ad campaign expands on the key messages of its…
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Instagram chief shares algorithm insights and posting tips
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Instagram chief Adam Mosseri has shared a range of videos on his Instagram profile which aim to demystify the algorithm, and explain why and how the platform ranks content. The aim of the video series is both to address concerns about algorithmic…
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Google provides more Demand Gen ad features
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Google has shared its latest Demand Gen ads updates, including artificial intelligence-powered assistance for product discovery on YouTube, new one-click ads on YouTube Shorts and Gmail and promoted location pins on Google Maps. First, YouTube is rolling out new AI-powered assistance alongside…
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