SOCIAL MEDIA
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Meta outlines best practices for AI-generated multimedia ads
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Meta has provided new guidance on how marketers can make best use of its new artificial intelligence-powered multi-media ads, which enable advertisers to upload various image inputs in order to generate multiple versions of a promotion. Meta announced a range of updated…
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LinkedIn tests suggested feeds | Social Media Today
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn is trying out a new way to drive topical engagement, with some users now being shown a range of suggested feeds in addition to their regular news feeds. As shown in this example, which was shared by Julia Cabral Flavin, LinkedIn’s…
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Snapchat launches ‘House of the Dragon’ AR ad in New York City
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat is trying another way to bring its AR-powered ads to people. The platform launched an activation in New York City’s Times Square on June 18 that lets passersby interact with AR ads on large-format video screens. Snapchat’s Crowd Created AR activation…
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LinkedIn lets users set core brand rules
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn has continued to quietly develop its new brand kit feature, which enables marketers to set their core brand colors and fonts, which LinkedIn’s system will then use in artificial intelligence generations of future promotions and content. As shown in this example, posted…
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Meta adds expanded analytics and AI restyle options to Edits
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Meta announced another round of updates for Edits, its standalone video editing app, including new sound effects, visual controls and artificial intelligence-powered restyle options. At the same time, Edits is also getting more analytics elements, with new audience insights that will show…
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LinkedIn adds GIF support | Social Media Today
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn added GIF support within its comments, providing another way to respond to posts. As shown in this image, posted by Hari Srinivasan, LinkedIn’s chief product officer, the latest version of the LinkedIn app now includes a GIF option, which has been…
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TikTok bans AI-generated voices in shopping livestreams
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. TikTok wants to crack down on the overuse of artificial intelligence-generated audio in livestreams. The app has added new rules that specifically ban the use of AI-generated voices or recordings in live broadcasts. As reported by Pyments, TikTok recently updated its rules…
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Meta continues to deflect concerns about facial recognition features
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Meta has once again denied that it has concrete plans about adding facial recognition elements into its AI glasses, as another report suggested that the company has been working with facial ID providers on a possible new feature to assist in user…
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Google partners with Walmart Connect, updates real estate listings
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Google announced a new partnership with Walmart, which will provide advertisers with insight into how their Google campaigns impact sales lift in Walmart stores. The tech company also launched a new test of expanded real estate promotions within its Local Services Ads,…
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LinkedIn outlines effective B2B marketing strategies
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn partnered with Bain & Company on a new report that examines the key considerations powering B2B buying decisions. The study also looks at how marketers can better align their messaging with these factors to improve response. LinkedIn’s data suggests that a…
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