The Samsung Galaxy S26 series has smashed the pre-order record in South Korea. In the seven days between February 27 and March 5, Samsung saw 1.35 million pre-orders. For comparison, the Galaxy S25 trio last year reached 1.3 million pre-orders in 11 days. This may be enough to finally dethrone the Galaxy Note10 achievement from 2019.
It shouldn’t surprise anyone that the Galaxy S26 Ultra was the most popular model and it accounted for a whopping 70% of pre-orders. Okay, we admit this is a little surprising – the Ultra tends to dominate, just not that much. Last year, the S25 Ultra made up “only” 52% of all pre-orders.
The most popular Galaxy S26 Ultra colors: Black and White
We didn’t get a breakdown of how the Galaxy S26 and Galaxy S26+ split the remaining 30% between themselves. Last year things were relatively even (26% of buyers went with the S25, 22% with the S25+), but this year both models struggled to attract attention despite higher overall interest in the S26 series.
The most popular Galaxy S26+ colors: Cobalt Violet and Black
The three S26 models are available in four base colors, plus two Samsung.com exclusive hues. However, S26 Ultra buyers gravitated towards White and Black for the most part. Meanwhile, S26+ buyers were a little more adventurous and predominantly picked Cobalt Violet… and Black. Maybe this is why companies don’t release phones in fun colors – people just aren’t interested.
Anyway, check out our Galaxy S26 Ultra review for a detailed look at what is new, what has improved and what hasn’t. We also have the Galaxy S26 in for review as well as the Galaxy S26+, so expect detailed reports on them soon.
Samsung Galaxy S26 Ultra 5G
Samsung Galaxy S26+ 5G
Samsung Galaxy S26 5G
