Meta may have a winner with its Muse artificial intelligence agents, with insights from Sensor Tower indicating that the Muse app has already been downloaded 5 million times, marking one of the fastest growth trajectories in app download history.
As reported by Yahoo Finance, only 23 apps have ever reported more than 5 million downloads in their first 22 days of existence.
Muse is also currently outpacing ChatGPT and xAI’s Grok in terms of early interest.
In addition, The Information recently reported that the Muse app now has more than 3 million weekly users, which suggests that the app is not only generating interest, but is also maintaining it.
Meta’s Muse agents are the foundation of the company’s consumer AI push. Meta eventually hopes to monetize its massive AI development spend, and has committed to investing more than $600 billion on AI infrastructure projects in the U.S. alone over the next three years. That has raised questions about the viability of its AI push.
But maybe Muse is the key, with Meta CEO Mark Zuckerberg recently outlining how the company plans to make money from the app.
At Meta’s Connect conference last week, Zuckerberg said that Meta plans to provide Muse to users for free, with the company eventually looking to generate profit by taking a small fee from transactions in the app.
Indeed, Zuckerberg said that Muse will actually help its users make money by streamlining their lives, highlighting potential efficiencies and alerting them to potential savings.
One aspect of this is with subscriptions, Many people have reportedly already put Muse to work canceling payments they’re making for unnecessary services.
According to CNBC, around 44% of U.S. consumers increased their subscription spending in 2025, which makes this a prime opportunity for Meta’s Muse agents to get a quick win by helping people save money by reducing unnecessary subscription spending.
This could help to showcase the app’s capacity to improve people’s lives.Meta is hoping that this is just one of many ways Muse can provide utility and cement its use case.
Though that does also depend on users giving over more of their personal information to Meta in order to empower the Muse bot to explore their finances, among other things. Essentially, the more data Muse can access, the more valuable its recommendations will be, but whether a majority of users will trust Meta enough to facilitate this remains to be seen.
The best way forward for Meta is to showcase the value of Muse. Maybe if enough people can save money by downloading the app and putting it to work, the privacy considerations will quickly fade.
That seems to be the case thus far, considering the app’s rapid growth.
