SOCIAL MEDIA
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YouTube Expands Gift Goals to Drive More Live-Stream Donations
YouTube’s trying out another way to encourage live-stream donations, with expanded “gift goals,” which will enable creators to incentivize donations by offering a reward at a certain donation threshold. As explained by YouTube: “We’re experimenting with gift goals, a new feature that expands the goals feature to vertical live streams. Creators in the experiment will be able to set a target…
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Threads Tests In-Stream Text Expansion for Longer Updates
Threads is looking to help users post longer missives, with the addition of a custom text editor, which attaches a separate text window to your update. As you can see in these examples, posted by Robert Nickson, Threads is live testing a new text editor, which provides an easy way to expand your post into a longer article, that will…
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Instagram Shares Tips on How To Grow Your Following [Infographic]
Looking for ways to grow your Instagram following? This may help. The Instagram for Business team recently posted a range of tips on how to get more engagement, by using different content approaches, in line with your preference and/or capacity. The tips here range from how often you should be posting Reels, how carousels drive additional opportunities, and how to…
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Where AI Gets Its Facts [Infographic]
As more and more people turn to AI chatbots to get answers to their queries (whether they specifically set out to or not), it’s worth taking note of where those AI answers are coming from, and which platforms are the most sourced by AI responses. And according to this study, based on research conducted by SEMRush, Reddit is the top…
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X Publishes Guide to NFL Engagement and Opportunities
With the 2025-26 NFL season kicking off in a few weeks, X has published a new guide to NFL engagement in the app, which could help brands tap into related discussion, and align their campaigns with key NFL moments. The 13-page guide includes a range of data notes and ad pointers to help in your approach. You can download the…
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Meta Rolls Out Changes to Its Ad Billing Settings
Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged for Meta ads, with upfront billing now being put into effect. Previously, Meta explained that advertisers will be automatically charged…
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TikTok Announces Finale of ‘Music on Stage’ Competition
TikTok has announced a new “Music on Stage” performance event, which will serve as the finale to its musician discovery competition, which has been taking place in the app over the past few weeks. Back in July, TikTok announced the launch of its Music on Stage competition, inviting musicians of all types to enter their tracks by posting a video…
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TikTok Enables Livestreamers To Perform Specific Actions for Donations
Hey, remember how back in 2023, the internet briefly went crazy for that one woman who was streaming as an NPC, and performing robotic interactions for donations on TikTok livestreams? Well, for one, she’s still doing it. But also, TikTok’s apparently trying to encourage more people to try it out, maybe not in terms of specific performance, but in encouraging…
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Edits Gets Updated Reels Insights, Safe Zone Mapping and More
Another week, and another couple of updates for Meta’s video editing app “Edits,” with Meta adding an improved insights UI, safe zone mapping in the editor, keyframe curves and more. First off, Meta’s updated the Edits analytics UI, making it easier to switch between your creations and see how they’ve performed comparatively. So now you can get quick insights into…
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YouTube Adds Custom App Promotions for Shorts
YouTube’s adding another way for Shorts creators to make money from their content, with an expansion of Google partnership ads to app campaigns, which will enable creators to display app promotions in their clips. As you can see in this example, with YouTube co-branded partnership ads for app campaigns, Shorts creators will be able to earn money from app promotions,…
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