SOCIAL MEDIA
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LinkedIn Outlines Measures To Combat Scam Job Listings
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. As you’ve no doubt noticed, scammers are increasingly targeting people with fake job offers, with seemingly big-name companies randomly reaching out and claiming that they’ve recognized your skills, making you a perfect fit for a role with their business. These are not…
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X Announces Partnership With Warner Bros. Discovery for Winter Olympics
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That’ll also provide more opportunities for…
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Snapchat Previews Shared AR Experiences in Specs
With Snapchat’s first-ever AR-enabled glasses set for launch later this year, the company is now sharing previews of its evolving AR functions, and features that will be built into its new AR device. Over on the Snapchat Engineering Blog, it’s shared a preview of its new “Shared Experiences” element built into Snap’s Specs, which will make it easier for Specs…
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Snapchat Shares Data on How its Users Seek Info on Financial Products
Snapchat has published new data which shows that Snapchat users are increasingly seeking information on social apps to help guide their financial services decisions, which could present significant opportunity for finance marketers looking to promote their latest offerings. The data is based on a new study conducted by Ipsos which incorporates responses from 1,100 daily social media users in the…
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What Is Human-First Marketing? [Infographic]
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. Look, marketing experts have been yapping on about a “human-first” approach to advertising and promotions since the dawn of time, so much so that it can often feel trite and cliché, and potentially spammy when you see some wannabe LinkedIn influencer re-posting…
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The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)
The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked “What’s the actual business impact?”… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact to leadership. But you can…
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X Experiments With Paid Promotion Tags
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. It looks like X will soon have its own paid partnership tags in-stream, with the feature spotted in testing in the back-end code of the app. As you can see in this example, posted by app researcher Nima Owji, X is developing…
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TikTok Confirms Joint Venture To Comply With US Law
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. TikTok has now officially confirmed that it’s established a new joint venture with a group of U.S. partners to meet the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act in the U.S., which will ensure that the platform remains…
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Meta Adds More Languages to AI Translations for Reels
This could provide a significant boost for Reels creators. Late last week, Meta announced an update to its AI translation options for Reels, with an additional five languages now available within its translation options. Meta first launched its AI translation for Reels in August last year, enabling users to translate English and Spanish language clips, with Meta’s AI tools even…
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X Publishes AI-Powered Algorithm Code
Elon Musk has come through on his promise to publish the latest version of the X “For You” feed algorithm, which provides more insight into how X is looking to maximize user engagement, and ensure you’re seeing the most relevant posts every time you log into the app. And considering that the average X user only sees 20-30 posts per…
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