SOCIAL MEDIA
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New Survey Shows Musk and Zuckerberg Are Losing Public Favor
Yeah, I mean, this is no big surprise. As you can see in this chart, according to a new survey conducted by Pew Research, most Americans now have less-than-favorable views of both X owner Elon Musk and Meta chief Mark Zuckerberg. As per Pew: “Just over half of U.S. adults (54%) say they have an unfavorable view of Musk, including 36%…
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LinkedIn Rolls Out New Newsletter Metrics
LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided data on overall article views, as well as new subscribers gained. But this week, it’s added two new metrics to…
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Meta Says Alert About Pages Targeting Kids Was Sent in Error
Okay, quick PSA: Meta says that some Page managers recently received an alert in error asking them to confirm that their Page is not aimed at kids under the age of 13. Late last week, Facebook marketing expert Mari Smith shared this image of an alert that she had seen on her Facebook Page. As you can see in the…
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X Adds ‘Moment of Death’ Form To Violent Content Policy
This is a bit morbid, and a little onerous of X, considering the circumstances. Over the weekend, X updated its Violent Content policy to include a new clause called “Moment of Death”, which includes a form that people can fill out if they want to have a video of a loved one dying removed from the app. Yeah, it’s pretty…
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TikTok Adds ‘Most-Loved’ Tag for Popular TikTok Shop Items
TikTok’s looking to highlight top-rated products for sale in the app with the addition of a new “Most Loved” tag on popular products. As you can see in this example, TikTok’s Most Loved tag will be displayed on items that have been well-received by other TikTok users. As explained by TikTok: “Whenever you buy online, odds are you hope your…
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TikTok Reinstated in US App Stores After Assurance From the Attorney General
Amid ongoing discussions about its future in the U.S., TikTok has now been reinstated for download in both the Google Play and Apple App stores in America, after both companies received official assurances that they will not be fined for facilitating access to the technically banned app. Under the Biden-approved “Protecting Americans from Foreign Adversary Controlled Applications Act,” TikTok was…
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Reddit Announces Market Insights Partnership With Intercontinental Exchange
As it continues to evolve its business offerings, Reddit has announced a new partnership with Intercontinental Exchange to facilitate the development of advanced data and analytics products for the financial industry. The new collaboration will see the creation of systems that link real-time Reddit chatter and trends with market analysis, providing deeper contextual insight into what’s driving key shifts. As…
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BuzzFeed Looks to Launch Its Own, More Positive Social Media Platform
A couple of times every year, a buzzy new social platform generates interest, and marketers start asking questions about whether it’s worth creating a profile, and/or what the opportunities might be. Normally, my qualification for covering one of these new apps is 10 million users, because any lower than that, and it’s just not relevant. You can have all the…
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Snapchat Funds Wildfire Recovery Project in Los Angeles
Snapchat is backing a new initiative to assist in the recovery of fire-impacted areas of Los Angeles, which is the company’s home, and the place where Snapchat founder Evan Spiegel and Bobby Murphy grew up. Following the devastation of the recent California wildfires, Snap CEO Spiegel published an impassioned letter in support of the community, and committed $5 million in…
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Pinterest Reports Record Usage and Revenue in Q4
Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and revenue in Q4, as it continues on its path towards driving more product discovery. First off, on users. Pinterest reached a new high of 553 million monthly active in Q4, up 16 million on Q3. That means that Pinterest is…
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