SOCIAL MEDIA
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A Guide to Reels Ads [Infographic]
Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps, and becoming a bigger part of the broader content experience on both. Indeed, late last year, Meta reported that users now share 3.5 billion Reels daily across Facebook and Instagram, while 50% of all time…
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Threads Prompts Users To Add Topics of Interest to Their Profiles
Threads is looking to help more people discover relevant conversations and people in the app, by prompting users to add interests to their profile, in order to improve discovery and connection. As you can see in this example sequence, users are now being prompted to add interests to their Threads profile, to showcase what they’re interested in, and are likely…
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xAI Adds Memory To Grok To Personalize Future Responses
xAI has added new memory capacity to its Grok chatbot, which will enable Grok to recall elements of your previous interactions with the bot, in order to customize future responses. As you can see in this example, using its memory of your past questions and responses, Grok will now be able to tailor its future answers to your personal requirements,…
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Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined
As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face several days of questioning in a federal court, in regards to the company’s acquisitions of Instagram and WhatsApp and is motivations in buying up potentially competing apps. And most of what’s been shared is information…
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X Launches Updated Post Analytics Display
X has launched a revamped UI for its post analytics pages, providing an easier to understand overview of individual post performance over time. As you can see in this example, posted by X engineer Zach Warunek, the updated post analytics display includes a full overview of all your engagement and reach metrics, including re-posts, shares, video views, Premium viewers, and…
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TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App
TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app. As you can see in this example, posted by app researcher Jonah Manzano, some TikTok comment sections now also have a separate “Reviews” tab, which showcases user reviews for businesses at the tagged location. Some of these…
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Reddit Adds Partner Collaboration Within Its Ads Manager Platform
Reddit has added a new option to enable partner connection within Reddit Business Manager, so that advertisers can approve access to a third-party to either collaborate on, or help them manage their Reddit ads. As you can see in this example, now, within Reddit Business Manager, you’ll be able to invite partner brands or agencies to collaborate on your account,…
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Meta Announces Upcoming Webinar on Reels Tips and Tactics
With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s running an info session on how to make the most of Reels, which will feature various Meta product leaders and…
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X Announces NBA Portal To Encourage Sports Engagement
In the competition between X and Threads to become the real-time social media app of choice, sports is a key battleground, which is why both platforms are now looking to make sports engagement a bigger focus in their apps. X has made the latest play on this front, with the introduction of a new NBA Portal activation, an in-app destination…
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X Tests Expanded DM Functionality, Including Full Encryption and File Sharing
X continues to work on its coming revamp of DMs in the app, with the platform looking to enhance its messaging service to be able to compete with dedicated messaging apps. Which X owner Elon Musk has repeatedly stated is just one of his grand ambitions for the app, providing more utility within the platform to facilitate more of your…
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