SOCIAL MEDIA
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TikTok Cuts Staff as Its Shopping Push Fails To Reach Targets
While TikTok’s in-stream sales push is seemingly gaining some traction, it’s clearly not happening fast enough, with the platform undertaking a new round of layoffs in its U.S. eCommerce division. As reported by Bloomberg, TikTok has initiated a third round of layoffs in its Shop department, which comes after the platform failed to meet its performance goals in 2024. Which…
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Meta Adds Copyright Check Into the Reels Composer on Facebook
Meta’s expanded its content copyright checking tool to the Reels composer on Facebook, as a means to help creators avoid potential restrictions on their content after publishing. As you can see in this example sequence, shared by @cmcalgary on Threads, Meta’s added a new “Copyright Check” option within the Reels composer tools, which is able to check the content of…
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TikTok Announces Partnership With Tomorrowland Music Festival
TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival, TikTok will host live streams of performances, provide behind-the-scenes access,…
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X Wins Free Speech Case in Australia
X has claimed another victory for free speech, this time in Australia, where it’s won another challenge against the rulings of the nation’s online safety group. The case stems from an incident in March last year, in which Australia’s eSafety Commissioner requested that X remove a post that included “degrading” language in criticism of a person who had been appointed…
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Trump Says He Has a US Buyer for TikTok
Checking in on the U.S. TikTok saga, on the 162nd day since the app was banned in the U.S. by federal law. Of course, TikTok hasn’t actually been banned despite this, because U.S. President Donald Trump has “a warm spot” in his heart for the app, and keeps delaying enforcement of the law via executive orders. But technically, TikTok should…
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X Will Soon Charge for Ads Based on the Size of Visuals
After announcing that hashtags would be banned from all Promoted Posts on X last week, X owner Elon Musk also flagged another coming to change to X’s ad process, with bigger ads to soon cost more per placement. Which, like the decision on hashtags, relates to aesthetics, and ensuring that the X feed looks neat and clean. As explained by…
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LinkedIn Adds Video Covers for Articles and Newsletters
LinkedIn’s rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content. Soon, all LinkedIn members will be able to add a video in the header image slot on a LinkedIn article. As you can see in this example, posted by social media expert Lindsey Gamble, the header image…
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X Announces New Original Program From the NFL To Boost Sports Engagement
X has announced its 18th X Originals video series, with a new “NFL Top 100” program set to air exclusively on the platform from next week. As explained by X: “Produced by NFL Films, ‘NFL Top 100’ will feature three-to-five-minute episodes highlighting the league’s top 100 players, as voted on exclusively by current NFL players. Episodes will debut weekdays at…
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How Social Platforms Measure Video Views [Infographic]
Another aspect of Meta’s recent shift to re-categorize all videos posted to the app (except live-streams) as Reels is that this will also change how Meta counts views for non-Reels clips. Up till the announcement, Meta counted Facebook video views (non-Reels) at 3 seconds of view time, meaning that the video needed to be on-screen and playing for 3-seconds, at…
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X Adds More Sports Engagement Options To Maintain Community Engagement
With Meta making a bigger push to lure sports communities over to its apps, X is looking to fight back, by adding various new sports engagement options which it hopes will enhance game day interaction in the app. X has been working on this since November last year, when it launched its new “NFL Portal” element, which is designed to…
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