SOCIAL MEDIA
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Snapchat Launches Apple Watch App
Snapchat’s added a new way for users to stay in touch with conversations in the app, with a new Snapchat app for Apple Watch, which will be able to display messages, and enable simple response, from your device. As you can see in this example, as with regular DMs on Apple Watch, you’ll now also be able to view and…
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X Reforms API Pricing as It Seeks More Revenue Options
Given the rising value of data sources, this could be a smart move from X. Or a disastrous one, depending on the specifics of its implementation. According to reports, X has started informing its top-tier Enterprise API subscribers that it will soon shift away from an access pricing model, to a revenue share one instead, which will see X take…
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Reddit Publishes Back-To-School Marketing Guide
Reddit’s published a new guide to “Back to School” marketing strategies, which could give you some more food for thought as to where you should be running your ads in the lead-up to the academic year. The 31-page guide includes a heap of insights into Reddit engagement among parents and students, and how it’s used as an accompaniment for product…
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X Continues To Highlight Misleading Claims About Its Popularity
If you’re a regular reader of Social Media Today, then you’ve no doubt read my rantings on this before, and it’s not really news, as such, but more of a peeve that continues to fester over time. In any event, the team at X continues to amplify random claims that “X is the number one news app in France,” “X…
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Pinterest to Sponsor the New York Liberty To Expand Sports Linkage
Sports engagement is a key driver of social media discussion, though you likely wouldn’t presume that sports would play a big role in Pinterest, which is mostly focused on fashion and design-based content. Yet, as Meta signs new sports partnerships, and X integrates gameday activations, Pinterest is also looking to dip into sports engagement, through a new sponsorship deal with…
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X Launches New Chat Experience in Beta, a Precursor to Payments
X is moving ahead with its reformation of messaging in the app, with some users now able to access the initial beta of X’s updated “Chat” element. As you can see in these examples, shared by app researcher Jonah Manzano, X is rebuilding its DM back-end with enhanced privacy in mind, with encryption being a foundational element of the new…
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LinkedIn Removes Custom CTA Links from User Profiles
LinkedIn is removing the option to add a custom link to your profile, which is currently available to Premium subscribers in the app. As you can see in this example sequence, LinkedIn’s custom profile CTA buttons, which it added as a Premium feature back in 2023, enable users to choose from a range of CTA options (e.g. “Visit my Store”,…
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ChatGPT’s Rising Traffic Versus Other Top Websites [Infographic]
No matter how you look at it, ChatGPT has had a transformative impact on web usage trends, and the broader tech industry as a whole. Because while generative AI tools in a similar vein to ChatGPT have been in development for years, with Meta, Google, and many others exploring the possibilities of AI tech, no one had launched a user-friendly,…
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LinkedIn Provides More Ad Engagement Insight in Revenue Attribution Report
LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have engaged with your ads. As explained by LinkedIn: “In B2B sales, buying decisions are rarely made alone – they often involve a buying committee of…
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Instagram Adds New DM Options, Including Voice Clip Transcription
Instagram’s announced a couple of messaging updates, as it continues to lean into rising DM usage in the app. Indeed, Instagram chief Adam Mosseri recently reiterated once again that “way more photos and videos are shared into DMs” than to any other element of the app, even going so far as to label it “a paradigm shift” in user behavior,…
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