SOCIAL MEDIA
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The World’s Largest Unconnected Populations [Infographic]
With the internet now playing such a significant part in most of our everyday lives, it’s hard to imagine living without it, and what you would do if you no longer had web connectivity. Yet, for billions of people around the world, that remains a reality, with internet access still limited in many regions. And yes, that’s billions with a…
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Pinterest Reaches New Record High for Users in Q3
Pinterest has shared its latest performance update, posting a solid increase in revenue, and reaching a new record high in usage. Which has the platform well-placed for the holiday shopping surge. First off, on active users, Pinterest added 15 million more users in Q3, taking it to 537 million MAU. Which is a significant rise in its growth momentum versus…
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Instagram Expands Boosting To Include More Post Types
Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates. Instagram’s “Boost” option gives you a streamlined, simplified ad set-up process, so that you can get the most out of your best-performing organic posts while they’re resonating. Up till now, however, some posts have been ineligible for boosting, due to limitations…
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X Shares Holiday Marketing Tips [Infographic]
Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some significant changes of late, and not all of those have been popular with ad partners. But more than 500 million people still log into X every month (as per X’s last report), which is a huge audience that could potentially see your…
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Capcut Launches ‘Commerce Pro’ Package for Retail Promotions
This could be interesting. Till TikTok gets banned that is. Today, CapCut, the video editing app published by TikTok owner ByteDance, has announced a new “Commerce Pro” package, which is designed to help retailers create better content for their online channels. As explained by CapCut: “Whether you’re producing content for social media or enhancing storefront visuals, whether in images or…
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TikTok Launches Updated ‘TikTok Academy’ Marketing Education Platform
Looking to up your TikTok marketing game? This will help. Today, TikTok has announced an update to its TikTok Academy education platform, with a range of new and refreshed courses to help you get a better handle on the ins and outs of your promotional options in the app. TikTok first launched its TikTok Academy platform back in 2022, with…
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LinkedIn Retires Celebratory Post Templates
LinkedIn has announced that it’s removing a range of its templated posts, those celebratory post types in the app that include lightly animated graphics of varying kinds. These are the templates that are being removed, as per a message being sent out to LinkedIn members who have used these specific templates in the past. And it looks like almost all…
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Reddit Posts Solid Increases in Users and Revenue in Q3
Reddit has published its third performance report as a publicly listed entity, posting steady increases in both usage and revenue in Q3. First off, on usage. Reddit’s “Daily Active Uniques” (DAUq) increased to 97.2 million in the period, a rise of 6 million on Q2. As you can see, Reddit’s adding more users both in the U.S. and in other…
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Snapchat Shares Mixed Performance Results for Q3
Snapchat has published its latest performance update, which shows that it’s ad business is steadily improving, though its user growth is showing more solid signs of stagnation, and a potential cap on its usage. We’ll start with that element first. Snapchat added 11 million users in Q3, taking it up to 443 million daily actives. Which is a steady increase,…
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WhatsApp Expands Private Mentions in Status to All Users
WhatsApp’s rolled out its new “Private Mentions” for Status to all users, which provides another way to generate interest in your temporary updates. WhatsApp Status, the messaging app’s variation of Stories, enables you post photos and videos that disappear after 24 hours. And while it hasn’t been as big a hit as Stories has been on Instagram, it has become…
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