SOCIAL MEDIA
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The Top Facial Expressions Used in YouTube Thumbnails [Infographic]
How much time to you put into creating thumbnails for your videos? Thumbnails are important for grabbing attention, and the top YouTubers invest a lot of their consideration into the exact right thumbnail image for each clip, in order to drive the most clicks. But is there are magic formula for such, and what expression should you be going with…
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X Updates Ad Platform To Optimize Performance for SMBs
While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m not sure it’s the main issue right now. In any event, X says that it’s undertaken a revamp of its ad platform in order to boost appeal with SMBs, and drive better results through systematic improvement. As per X: “[The updated] platform…
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Instagram Says Including Your Own Logo on a Reel Is Fine
Here’s a quick, but important note from Instagram chief Adam Mosseri: As per the above clip, Mosseri clarifies that including your own brand’s logo will not impact the reach of your Reels on Instagram. To quote Mosseri directly: “If you watermark a Reel with your own logo, will that affect its reach? The answer is no, that’s actually good to…
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Bluesky Gains Momentum in the Wake of X’s Blocking Changes
While Meta’s Threads has long seemed like the most logical successor to Twitter (now X), it could be a project that stemmed from within Twitter itself that ends up being the major winner of the latest exodus from the former bird app. According to Bluesky, the decentralized social media project originally championed by former Twitter CEO Jack Dorsey, the platform…
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X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option
While X’s Premium offerings have been enough to entice a significant number of users to start paying for the app as yet, its latest updates to its analytics tools could be a significant value add for business users. Today, we’re expanding the roll-out of Radar, our real-time trend analysis tool (formerly known as Insights). With Radar, you can be among…
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IG Chief Recommends Posting Carousels To Improve Reach
Looking for an easy way to increase your IG reach? Post carousels, which can now include up to 20 frames, as well as musical accompaniment. That’s the latest advice from Instagram chief Adam Mosseri, who’s provided some pretty logical notes on why carousels are valuable for increasing reach. As per Mosseri: “Why [do] carousels often get more reach than photos?…
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How the TikTok Algorithm Works [Infographic]
Is TikTok part of your holiday marketing plan? While the app remains a focus of regulatory concerns, due to its links to the Chinese Government, its impact is undeniable, with the platform now driving many key trends, and generating massive attention for creators and brands. And if you’re looking to get in on that interest, then this infographic is for…
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Report Looks at the Latest Trends and Challenges in Creator Marketing
Looking to partner with creators for your marketing efforts? An increasing number of brands are doing exactly that, with the battle for attention pushing more businesses to explore new means to expand their brand messaging beyond the usual push marketing approaches. And if you are considering creator partnerships for your outreach, this will help. CreatorIQ has published a new, 54-page…
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YouTube Announces Broader Launch of ‘Dream Track’ AI Audio Generator
This will be handy. YouTube has announced that all creators in the U.S. can now use its “Dream Track” audio generation process, which enables you to create short audio clips, via AI, based on text prompts. Dream Track, which YouTube first announced back in 2023, is the result of collaborative work with various artists to create a library of audio…
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YouTube Tests Removing the ‘Dislike’ Button From the Main Shorts UI
YouTube’s testing a new “Save” button for Shorts in order to make it easier for Shorts viewers to get back to their favorite Shorts clips in the app, which will also see it move the “Dislike” button from the main Shorts UI. Which could have an even bigger impact. As you can see in this example, the current YouTube Shorts…
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