SOCIAL MEDIA
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X Avoids EU ‘Gatekeeper’ Designation and Requirements
Yeah, I’m not sure that this is the win that Elon Musk and Co. seem to think that it is. Today, Reuters has reported that the European Commission has ruled that X does not meet its designation as a “gatekeeper” platform, which will mean that X won’t be beholden to the EU’s more stringent operating requirements for big tech players.…
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LinkedIn Adds Another Puzzle Game
Are you ready for a new game on LinkedIn? After launching its initial slate of puzzle games back in May, LinkedIn’s now adding another to the mix, with “Tango,” a logic game based on image matching. Or something. I played a game just then, and while I cleared the level, I didn’t really know what I was doing. Like, you…
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X Returns to Brazil After Complying With Government Requests
X users rejoice, the platform is now active in Brazil once again. Well, unless you were among those who strongly believed that Brazil was wrong to ban X in the first place, and that Elon and Co. were right to take a stand for “free speech.” In which case this is a blow to your principles, and to Elon himself, who…
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Instagram Launches ‘Best Practices’ Tips Element
Instagram’s looking to help creators maximize their content efforts in the app, with a new “Best Practices” section within its Professional Dashboard, where it will showcase a range of tips, tricks and, um, best practices, based on research. Oh, how nice of Instagram, letting you know that the key to success is to keep feeding in more content, you need…
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Pinterest Expands Campaign Automation Elements
Pinterest is rolling out its own version of Meta’s Advantage+ AI-powered campaigns, which utilize machine learning and internal user knowledge to essentially automate your entire campaign process. So what are they calling it? “Performance+” I mean, originality has never really been a virtue in the social media space. As explained by Pinterest: “Starting today, we are unveiling our new lineup…
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No, You Can’t Stop Meta Using Your Data via IG Story
Okay, let’s go over this again. For all the folk out there who remain stringently dedicated to their avoidance of doing any actual research, or, like, learning how anything ever works, despite having all of the world’s knowledge available via the very devices that they’re posting to social media from, this: This does nothing. It counts for zero, it serves…
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Snapchat Brings Back Phantom House Series With Maybelline, State Farm
Snapchat is bringing back its Halloween-themed content series, Phantom House, according to details shared with Marketing Dive. Maybelline New York, State Farm and Hulu are among those advertising around the second installment. Advertising from the brands involved will include custom creator content, augmented reality (AR) Lenses, Snap Video Ads and more. Additionally, Snap will create AR Lenses themed around each of the Phantom…
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Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
Snapchat remains a highly influential app, and plays a significant part in shopping discovery, according to a new report looking at social shopping behaviors. In response to a question relating to whether users of each of the major social apps have made a purchase based on influencer content in that app, Snapchat came out on top, with 85.6% of users…
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Instagram Chief Says ‘Following’ Feed Option Won’t Work
Hey, do you want Instagram or Facebook to add a following only feed, so you only see the latest posts and updates from accounts that you’ve explicitly chosen to follow in each app? Bad news, that’s not gonna’ be coming any time soon. In his weekly Q and A session last week, Instagram chief Adam Mosseri answered a question about…
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Instagram Launches Signature Sound of the App
Instagram has created a new “signature sound” for Reels, which will be appended to the end of every Reel that’s downloaded from the app. Yep, that’s it. It sounds like you’re jutting into a curb on your skateboard in Tony Hawk Pro Skater, or you’ve clicked the mouse one too many times on an error message. But this, according to…
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