SOCIAL MEDIA
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YouTube Expands Access to Courses for Creators
YouTube’s expanding access to its courses option for creators, providing another potential revenue stream for creators in the app, while it’s also enhancing its “Featured Products” display for those using Live Shopping, and making it possible for creators to add AI labels when uploading via mobile device. First off, on courses. Originally launched in beta with selected creators back in…
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Threads Adds Custom Feeds, Media Tab on Profiles
Threads has added its own version of Twitter lists, along with a new “Media” tab on profiles, as it continues to refine and improve its Twitter-like experience. Which is the pretty direct inspiration for these updates. First off, Threads is gradually rolling out a new “Media” tab on user profiles, the same as is available on X, so you can…
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LinkedIn Launches In-Feed Video Carousels
You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video content, via in-feed carousels of video clips. As you can see in this example, LinkedIn’s new video carousels provide you with an expansive, side-scrolling display of video clips. The videos…
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Instagram Adds Option to Tag a Channel When Uploading a Post
Instagram’s added a new way to engage with Channels in the app, with users now able to tag Channels within the post upload process. As you can see in this example, posted by Jaskaran Singh, Instagram has added a new option in the upload flow to “Tag Channel”, providing another way to highlight content into Channel streams. Instagram first launched…
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YouTube Becomes First Streaming Platform to Reach 10% of TV Viewing
YouTube continues to rise as a key entertainment option, with the latest Nielsen TV and streaming report showing that YouTube now makes up 10.4% of all TV viewing in the U.S., the first streaming platform to reach the double-digit mark. As you can see in the above chart, streaming is now the single dominant content source in Nielsen’s tracking chart.…
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YouTube Expands Long Ad Breaks on CTV
YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it had begun testing longer ad breaks in CTV, because according to its research, 79% of YouTube viewers prefer video ads to be grouped together, as opposed to shorter ad slots…
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No, X Is Not Seeing Massive Usage Declines
There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are abandoning X, and switching to Threads instead, yet, at the same time, X owner Elon Musk claims that X hit…
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LinkedIn Outlines Improved Semantic Search Capacity
Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore. LinkedIn has had a mixed relationship with hashtags, initially resisting them for a long time, then adding them, then taking them away, only to add them again in 2018, when it…
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Threads Officially Announces Analytics, Adds Post Drafts and Scheduling
As Threads continues to grow, and has seemingly seen an uptick in interest over the past week, Meta has announced a range of new features for the app, which bring it more into line with other social platforms on analytics, post creation, and more. First off, as we reported earlier in the week, Threads analytics has arrived, with desktop users…
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UMG Announces New Music Licensing Deal with Meta
This could be interesting. Today, Universal Music Group (UMG) has announced that it’s updated its music licensing arrangement with Meta, which will enable Meta to use its artists’ music in more ways in its apps. Meta established a then industry-first music licensing agreement with UMG back in 2017, which has enabled Meta to build various music-aligned products, including music stickers,…
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