SOCIAL MEDIA
-
TikTok Announces Activations for the Launch of Taylor Swift’s New Album
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Given the significant role that music plays on TikTok, the release of a new Taylor Swift album is a major event for the app. And TikTok is treating it accordingly, with the platform announcing a range of new activations, including an IRL…
Read More » -
Data Shows X Premium Subscribers Get Significantly More Post Reach
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As part of X’s broader push to get more people to pay for the app via its X Premium offering, it’s added various reach benefits into the package, including prioritized display within post replies, and the opportunity to amplify your posts via…
Read More » -
Threads Is Hiding Hashtags in Cross-Posts From Instagram
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Threads is trying out another way to avoid confusion around hashtags in the app, with re-posts from Instagram that include a lot of tags now hiding them behind a “Show hashtags” CTA on posts. As you can see in this example, shared…
Read More » -
Top Social Media Conferences To Watch Out for in 2026
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Social media professionals continue to face an evolving landscape. Between the proliferation of artificial intelligence (AI), social media bans and platform fragmentation, it can be hard to stay current. Conferences provide industry professionals with the opportunity to grow their skills while staying…
Read More » -
YouTube Tests New AI Functions With Premium Subscribers
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Looking to get ahead of the game with the latest AI elements coming to YouTube? Well, if you’re a YouTube Premium subscriber, you can, with Premium members now eligible to join its “YouTube Labs” AI testing pool, and try out the latest…
Read More » -
Trump Signs off on TikTok Deal as China Weighs Details
Is this news? Look, I don’t even know at this stage. What I do know is that the White House has today published a press release which declares that U.S. President Donald Trump has “saved TikTok” while protecting U.S. national security, based on Trump signing a new executive order that approves the sale of TikTok to a U.S.-based consortium, which…
Read More » -
Metal Will Open 3 New Retail Outlets in Lead up to Holidays
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta has announced some new retail pop-ups in the lead-up to Christmas, as it looks to maximize take-up of its latest AI glasses models. Meta opened its first “Meta Lab” retail store in LA last year, which is still in operation, and…
Read More » -
The Most Followed Gen Z Celebrities on Instagram [Infographic]
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. Who are the celebrities who have the biggest sway with young audiences, based on their Instagram following? According to this new listing from Visual Capitalist, Kylie Jenner tops the list, with 393 million IG followers, followed by soccer star Kylian Mbappe (126m),…
Read More » -
Threads Updates Profile Search Capacity
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Threads has quietly integrated a handy new profile search feature, which will make it easier to find relevant posts and mentions from a specific user. Also, it’s a direct copy of a feature that already exists on X, so it could also…
Read More » -
How To Maximize Video Content Engagement on LinkedIn [Infographic]
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. Video is thriving on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats, while video posts are shared 20x more than any other content type in the app. If you’re not…
Read More »