SOCIAL MEDIA
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WhatsApp Expands Video Group Chats to 32 Participants
WhatsApp has announced some new updates for video calls in the app, including expanded group chats, improved screen-sharing, and speaker highlights. The main addition is its expansion of group video calls from 15 to 32 participants. WhatsApp’s group call limit has always been 32, but now, more participants can be displayed on screen, facilitating enhanced interaction in your group chats.…
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OpenAI Appoints Former Leaders from Nextdoor and Instagram to its Team
OpenAI is bringing in some social media big guns to help take its business to the next stage, with former Nextdoor CEO Sarah Friar coming on board as CFO, and former Instagram VP of Product Kevin Weil taking up the role of Chief Product Officer at the A.I. business. Both bring immense experience in the digital media space, with a…
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YouTube’s Updated Desktop UI is Now Available to All Premium Subscribers
YouTube’s controversial desktop redesign is now available to all YouTube Premium subscribers, as the platform continues to work on its new format, which will ideally, eventually provide a more intuitive and engaging viewing experience. As you can see in this example (posted by Android Authority), the updated YouTube desktop playback U.I. places the video title, description, and comments to the…
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X Is Testing Advanced Account Analytics Features
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new insights elements, which will soon enable you to sort your audience data into more specific date ranges and metrics. As…
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WhatsApp Channels Is Now up to 500M Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based groups to keep up to date on the latest info, is now up to 500 million users. Channels, which WhatsApp…
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xAI Benefits from Tesla’s AI Investment to Boost System Capacity
Elon Musk is aiming to make X (formerly Twitter) a key player in the A.I. race, while he’s also looking to integrate more A.I. elements into Tesla, in order to re-align both companies around the advancing tech. And that, seemingly, is leading to conflicts, which could prompt concerns among Tesla investors. According to a new report from CNBC, Musk recently…
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Report Shows Pinterest Drives More Total Attention Than Other Apps
Pinterest has published a new study which underlines the value of aiming for both “passive” and “active” attention within your promotions, which can help to drive more interest, and action, in response to your ads. So what is passive versus active attention? As per Pinterest: “Active Attention strategies help you to break through, because they can’t be ignored. They provide…
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TikTok’s Testing DM Streaks to Prompt More Engagement
TikTok’s looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction. As you can see in this image, posted by app researcher Radu Oncescu, TikTok’s now alerting some users that they’ve activated a DM streak in the app, which also sees a fire emoji and a streak…
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TikTok Is Exploring a US Only Version of Its Feed Algorithm
Would TikTok still be TikTok if it didn’t have its all-knowing algorithm feeding you more and more of the content that you want to watch every time you log in? That could be a key question of the next stage for the app, as it works to come up with alternatives to remain in operation in the U.S., after the…
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Pinterest Expands Inclusion Fund with Shopify Partnership
Pinterest has announced a new expansion of its “Pinterest Inclusion Fund”, which provides support for creators from underrepresented communities in order to help them grow and cultivate their business potential in the app. And now, Pinterest will be able to provide even more support on this front, with Shopify coming on board as a partner for the initiative. As per…
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