SOCIAL MEDIA
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No, X Is Not Seeing Massive Usage Declines
There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are abandoning X, and switching to Threads instead, yet, at the same time, X owner Elon Musk claims that X hit…
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LinkedIn Outlines Improved Semantic Search Capacity
Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore. LinkedIn has had a mixed relationship with hashtags, initially resisting them for a long time, then adding them, then taking them away, only to add them again in 2018, when it…
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Threads Officially Announces Analytics, Adds Post Drafts and Scheduling
As Threads continues to grow, and has seemingly seen an uptick in interest over the past week, Meta has announced a range of new features for the app, which bring it more into line with other social platforms on analytics, post creation, and more. First off, as we reported earlier in the week, Threads analytics has arrived, with desktop users…
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UMG Announces New Music Licensing Deal with Meta
This could be interesting. Today, Universal Music Group (UMG) has announced that it’s updated its music licensing arrangement with Meta, which will enable Meta to use its artists’ music in more ways in its apps. Meta established a then industry-first music licensing agreement with UMG back in 2017, which has enabled Meta to build various music-aligned products, including music stickers,…
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Attention on Social is Shifting, and Marketers Should Take Note
We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements. Over the past year, Meta, for example, has made a more definitive stance against news content, something that for years it had actually looked to promote, while the changes at X have also sparked…
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TikTok Solidifies Gaming Link With Gamescom Partnership
As part of its continued effort to solidify links with the gaming community, TikTok has announced that it’s an official partner of gamescom 2024, which is one of the world’s biggest gaming conferences. As explained by TikTok: “The world’s largest games event, gamescom, attracted over 320,000 gaming enthusiasts last year. In 2024, the event will take place from August 21…
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Will AI Suck the Humanity Out of Social Media?
Mark Zuckerberg’s future vision for Facebook may not be what you’d expect, and really, not even “social” in any way, based on his latest insights. In an interview this week at South Park Commons, Zuckerberg provided insight into Meta’s longer term plans, his vision for the metaverse, the development of AR glasses and more. And in amongst the various notes,…
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Meta Announces Llama Impact Grants to Further AI Development
Meta has announced a new series of AI research grants, based on creative and novel uses of its Llama 3.1 model, as it looks to maximize the potential of AI in varying capacities. As per Meta: “We’re excited to announce applications are open for the Llama 3.1 Impact Grants. We’re seeking proposals that employ the new features and capabilities of…
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X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
I’m not sure that this is going to go the way that Elon and Co. hope. Today, X has launched legal action against the Global Alliance for Responsible Media (GARM) and its chief coordinator, the World Federation of Advertisers (WFA), as well as selected GARM members, over what X claims has been “a group boycott by competing advertisers of one…
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Snapchat Reaches 850M Users, Improves Ad Revenue Performance
Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s no mention in its report of new products, like an advanced version of its Snap Spectacles glasses. But maybe Snap’s…
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