SOCIAL MEDIA
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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages
Given the projected rise in the Hispanic population in the U.S., it’s worth considering the language that you use in your ads, and whether you’re missing out on opportunities by failing to display your messages in multiple languages. That’s the key message of TikTok’s latest research report, conducted in partnership with NRG, which looked at how TikTok users respond to…
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Snapchat Demotes Controversial ‘Solar System’ Feature
Snapchat is making a change to its subscriber-only friendship “Solar System” feature after reports suggested that it’s having a negative impact on younger users. Snapchat’s Solar System display, which is only available to Snapchat+ subscribers, shows the friends that you communicate with the most in the app with a planetary visualization. As you can see, the Solar System displays the…
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Meta Updates AI Labeling Policy to Expose Generated Content in its Apps
Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI engagement bait has been showing up on Facebook, and has also been generating a heap of engagement. Like, even the…
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Instagram Adds New ‘Notify’ Sticker to Help Creators Maximize Connection with Fans
Instagram has added a new “Notify” sticker for creators, which will provide another way to help keep their audience informed of when they post in the app. As you can see in this example, using the new “Notify” sticker, creators will be able to prompt their audience to set a reminder to ensure that they see their upcoming posts in…
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X Expands Community Notes to India Ahead of Upcoming General Election
X (formerly Twitter) has announced another expansion of its Community Notes crowd-sourced fact-checking program, with users in India now able to sign-up to contribute notes in the app. Welcome new contributors in ????????India ???? Our first contributors are joining today, and we’ll be expanding over time. As always, we’ll monitor quality to ensure that notes are found helpful by people…
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Instagram Shares Tips to Help You Create More Standout Stories
Looking for ways to improve engagement with your Instagram Stories? This might help. Today, Instagram has provided an expanded overview of tips and tricks for Stories, which don’t reveal any new features, but do provide some interesting notes to consider in your creative process. The overview includes five presentation tips, and a couple of sharing notes, which could enhance your…
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Will AI Tools Take the ‘Social’ Out of ‘Social Media’?
The growth of generative AI content has been rapid, and will continue to gain momentum as more web managers and publishers look to maximize optimization, and streamline productivity, via advanced digital tools. But what happens when AI content overtakes human input? What becomes of the internet when everything is just a copy of a copy of a digital likeness of…
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X Adds Adult Content Setting for Communities
As much as this may sound like a controversial shift towards less-than-savory adult content on X (formerly Twitter), it seems that the story is less salacious than it may have initially appeared. Earlier today, Bloomberg reported that X is rolling out a new feature that will enable users to create communities around adult content, by adding an “Adult Content” qualifier…
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Instagram Tests Blend Feed for Private Content Sharing
Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this example, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will showcase: “Reels recommendations based on…
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YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks
YouTube adding even more analytics tools, providing additional avenues to compare your content performance, while it’s also rolling out a new channel display customization option, as well as streamlined pre-upload checks. First off, YouTube’s adding audience segments into its “Audience Retention” report, which will enable channel managers to compare viewer engagement for different audience groups. As you can see in…
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