SOCIAL MEDIA
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Instagram Tests Blend Feed for Private Content Sharing
Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this example, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will showcase: “Reels recommendations based on…
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YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks
YouTube adding even more analytics tools, providing additional avenues to compare your content performance, while it’s also rolling out a new channel display customization option, as well as streamlined pre-upload checks. First off, YouTube’s adding audience segments into its “Audience Retention” report, which will enable channel managers to compare viewer engagement for different audience groups. As you can see in…
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LinkedIn’s Rolling Out Company Page Messaging to All Brands
After initially launching the functionality with some company pages last June, LinkedIn has confirmed that Pages Messaging is being rolled out to all businesses from this week. As you can see in this example, Pages Messaging adds a “Message” button to your company profile in the app, enabling visitors to more easily get in contact with your business. Company page…
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X Tests New Search Filters for Hiring
X (formerly Twitter) continues to refine its X Hiring elements, with the platform currently working on new job level filters, along with other search parameters to streamline discovery. As you can see in this example, posted by Doge Designer (based on a finding by Nima Owji), X is adding role seniority filters, along with company name search, role type (remote…
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TikTok Publishes Guide on Lead Generation Best Practices
TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, we’ll take a look at…
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YouTube Announces #WomenofYouTube Mentorship Program for Shorts Creators
YouTube has announced a new #WomenofYouTube Mentorship program, which is designed to “educate and uplift” female creators by partnering them with other women creators for coaching, advice, and general support. As explained by YouTube: “Through our creator-to-creator coaching framework, seasoned Shorts creators will lend their expertise to emerging talents in our YouTube Shorts Creator Community, fostering an environment of support,…
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YouTube Tests New Audience Filters for its Video Retention Stats
YouTube’s testing an update within its viewer retention charts in YouTube Studio, which will soon enable creators to dig into how different segments of their audience are engaging with their content. As you can see in this example, shared by YouTube creator expert Mario Joos, creators will soon be able to examine viewer retention based on: Subscribers and non-subscribers New…
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BeReal Is Struggling To Add Users as It Runs Out of Funding
Remember when BeReal was the trending social app of the moment, with a rising gaggle of thought leaders proclaiming it as a return to real, human connection and engagement online? As it turns out, that was only short-lived, with Business Insider reporting that BeReal is now stuck in a limbo of sorts, as user growth stalls and new initiatives, like…
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X Tests New, Additional Display of Pinned Posts In-Feed
I’m not sure that this will make a big difference, and I would love to see the stats on how many X (formerly Twitter) users are actually using the “For You” feed, as opposed to the “Following” option. But X is currently working on a new display which would ensure that your followers are shown your pinned posts in the…
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Instagram’s Experimenting with More Frames Within Carousel Posts
Instagram’s experimenting with broader carousel posts, with some users now able to add up to 15 images to their IG carousel uploads. As you can see in this example, shared by creator economy expert Lia Haberman, some users are being notified that they can now add up to 15 images to a single post, which is an increase from the…
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