SOCIAL MEDIA
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Pinterest Expands Alerts To Get Teens off the App During School
Pinterest is expanding its in-app push notifications for teens, which aim to get kids off their devices during school time, with U.K. teens now set to receive these new alerts. As you can see in this example, Pinterest’s teen usage prompts aim to get students to rethink how they’re using social apps, including Pinterest, during school times. As per Pinterest:…
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Meta Shares More Info on Incremental Attribution Tracking
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. Last August, Meta announced the initial launch of its incremental attribution setting, which aims to give you more insight into…
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Instagram Adds More DM Management Options
Instagram is rolling out some more DM updates, as it continues to focus on building out its messaging features, in line with usage shifts. First off, Instagram’s adding new filters to your inbox, so you can easily sort your messages based on variable parameters, As you can see in these examples, you’ll now be able to sort your DMs by:…
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TikTok Adds Audio Messaging, Audio and Video Attachments for DMs
TikTok has added some new DM features, including the capacity to send minute-long voice notes, as well as expanded image and video sharing, both for one-on-one messaging and group chats. First off, on audio messages. Now, TikTok users have the option to create minute-long audio clips from their composer options, by holding down on the microphone icon alongside the text…
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YouTube Expands Gift Goals to Drive More Live-Stream Donations
YouTube’s trying out another way to encourage live-stream donations, with expanded “gift goals,” which will enable creators to incentivize donations by offering a reward at a certain donation threshold. As explained by YouTube: “We’re experimenting with gift goals, a new feature that expands the goals feature to vertical live streams. Creators in the experiment will be able to set a target…
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Threads Tests In-Stream Text Expansion for Longer Updates
Threads is looking to help users post longer missives, with the addition of a custom text editor, which attaches a separate text window to your update. As you can see in these examples, posted by Robert Nickson, Threads is live testing a new text editor, which provides an easy way to expand your post into a longer article, that will…
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Instagram Shares Tips on How To Grow Your Following [Infographic]
Looking for ways to grow your Instagram following? This may help. The Instagram for Business team recently posted a range of tips on how to get more engagement, by using different content approaches, in line with your preference and/or capacity. The tips here range from how often you should be posting Reels, how carousels drive additional opportunities, and how to…
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Where AI Gets Its Facts [Infographic]
As more and more people turn to AI chatbots to get answers to their queries (whether they specifically set out to or not), it’s worth taking note of where those AI answers are coming from, and which platforms are the most sourced by AI responses. And according to this study, based on research conducted by SEMRush, Reddit is the top…
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X Publishes Guide to NFL Engagement and Opportunities
With the 2025-26 NFL season kicking off in a few weeks, X has published a new guide to NFL engagement in the app, which could help brands tap into related discussion, and align their campaigns with key NFL moments. The 13-page guide includes a range of data notes and ad pointers to help in your approach. You can download the…
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Meta Rolls Out Changes to Its Ad Billing Settings
Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged for Meta ads, with upfront billing now being put into effect. Previously, Meta explained that advertisers will be automatically charged…
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