SOCIAL MEDIA
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Instagram Tests Like Counts For Individual Frames in a Carousel
Instagram’s testing a new addition to its post analytics which would show how many likes each specific frame within a carousel post has garnered (sort of), which could give you more insight into what your audience is most interest in. As reported by Lindsey Gamble, Instagram’s new carousel frame data allocates like counts based on whatever frame was on screen…
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Instagram Tests Auto Scroll Option for Posts
Instagram’s testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG’s algorithm. As you can see in this example, posted by @earningwithdedra (and shared by Lindsey Gamble), some IG users now have a new “Auto scroll” toggle within their post settings, which, as it…
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Research Shows That Snapchat Delivers Better Results for E-Commerce Brands
Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to conduct a study of 20,000 Snap advertisers, with a cumulative $3 billion ad spend, in order to get a better…
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Instagram Promotes DM Translation and Scheduling Features for Business Users
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been developing both for some time, and many users have had access to them for a few months. But Instagram is now directly promoting them as…
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LinkedIn Shares New Report on the Value of Thought Leadership Content
LinkedIn has published a new report, in partnership with Edelman, which looks at the value of thought leadership content in encouraging buyer decisions, and how the right content approaches can have a big impact on indirect purchase decision makers. Based on survey of nearly 2,000 management-level professionals, the report primarily focuses on “hidden buyers,” or people who play a role…
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TikTok Adds Scheduling Options in Post Composer
TikTok has added another way to schedule content, with creators now able to select a date and time to post within the post composer in the app. As you can see in this example, posted by app researcher Radu Oncescu, the latest version of TikTok includes “Schedule post” option within your creation options, so you can select a time and…
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TikTok Launched Its Own Font To Expand Its Familiar Style
Hey, are you really, really excited about TikTok, and want to show everyone how cool and in touch you are with the latest TikTok-aligned trends? This could help. TikTok’s looking to expand its impact on broader web culture, with the launch of its own “TikTok Sans” font, which enables you to take that familiar TikTok text style across to other…
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Meta Shares Updated Reels Ads Guide, Including Creative Tips
Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of short-form entertainment has been a seismic shift in the online landscape, and if you want to maximize your opportunities for…
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Digital Marketing Statistics of 2025: H1 by the Numbers
Social media and influencers The global social media ad market is expected to grow 12% this year (Source: WARC) 59% of marketers plan to partner with more influencers in 2025 compared to 2024 (Source: Sprout) 76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout)…
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Unilever Debuts AI-Driven Design Unit To Wean Brands off TV-First Model
Unilever wants to accelerate the speed of content production for its home care business through a new in-house graphic design center that leans into generative artificial intelligence (AI), per news shared with Marketing Dive. Sketch Pro, which is already available in several markets, is positioned as helping Unilever navigate the transition from a marketing production model focused on linear TV…
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