Reddit’s published a new guide to “Back to School” marketing strategies, which could give you some more food for thought as to where you should be running your ads in the lead-up to the academic year.
The 31-page guide includes a heap of insights into Reddit engagement among parents and students, and how it’s used as an accompaniment for product research in the category. You can download the full guide for yourself here, but in this post, we’ll take a look at some of the key notes.
First off, Reddit highlights the rising number of people who are using the platform for product research on this front.
As you can see in this overview, Reddit already hosts a lot of school-related discussion, making it a valuable connector for relevant information. Which also extends to product recommendations and tips.
The second element highlighted here, relating to trust, has become a key focus of Reddit’s broader appeal, with its real, user-voted advice and notes helping to provide real insight into products, from people who have actually used them.
And in the age of AI-generated responses, that’s becoming increasingly valuable, and guiding more users to Reddit for this kind of insight.
The guide also includes an overview of all the most-researched product categories on Reddit in the lead-up to the school year.
While there are also ad strategies, creative pointers, planning notes, and a range of other data-backed insights.
There’s a heap of info in here, and a lot to think about in regards to whether Reddit fits into your broader marketing approach.
And if you are looking to market your products to students, there are a lot of positive considerations within this data, that point to Reddit being a key platform for strategic outreach and engagement.
If it’s not on your radar, it probably should be, with this report reinforcing its potential for marketers.
You can download Reddit’s full Back-to-School guide here, while Reddit’s also published a “Back to Campus” guide as well, which looks at the key considerations for students moving out of home.
