SOCIAL MEDIA
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Reddit Posts Strong Q4 and Full-Year Results
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Reddit has published its latest performance update, with the platform adding another 5 million daily active users, while it’s also posted a strong revenue result for Q4. And as it continues to optimize for AI search, both on and off platform, it’s…
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X Tests Collaborative AI-Powered Community Notes
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Of all of Elon Musk’s many changes to the platform formerly known as Twitter, Community Notes remains the most interesting, and the integration of AI-generated Community Notes adds another valuable element to a process that can significantly reduce the spread of misinformation…
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Meta’s Planning to Launch a Standalone AI Video App
Do you want to scroll through an endless feed of soulless, AI-generated video content? Well, then have I got good news for you. Following on from the success of its AI-powered “Vibes” video feed that it built into its Meta AI app, which exclusively displays AI-generated clips, Meta has announced that it will soon launch a standalone Vibes app. The…
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YouTube Expands Auto-Dubbing to All Creators
YouTube is expanding its auto-dubbing options to all creators, which will provide more opportunities for YouTubers to reach expanded audiences by translating their content for various audiences. YouTube first launched auto dubbing with selected creators back in 2024, providing the opportunity to auto-translate content into eight different languages. And now, with YouTube making auto-dubbing available to all users, it’s also…
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LinkedIn Outlines Measures To Combat Scam Job Listings
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. As you’ve no doubt noticed, scammers are increasingly targeting people with fake job offers, with seemingly big-name companies randomly reaching out and claiming that they’ve recognized your skills, making you a perfect fit for a role with their business. These are not…
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X Announces Partnership With Warner Bros. Discovery for Winter Olympics
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That’ll also provide more opportunities for…
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Snapchat Previews Shared AR Experiences in Specs
With Snapchat’s first-ever AR-enabled glasses set for launch later this year, the company is now sharing previews of its evolving AR functions, and features that will be built into its new AR device. Over on the Snapchat Engineering Blog, it’s shared a preview of its new “Shared Experiences” element built into Snap’s Specs, which will make it easier for Specs…
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Snapchat Shares Data on How its Users Seek Info on Financial Products
Snapchat has published new data which shows that Snapchat users are increasingly seeking information on social apps to help guide their financial services decisions, which could present significant opportunity for finance marketers looking to promote their latest offerings. The data is based on a new study conducted by Ipsos which incorporates responses from 1,100 daily social media users in the…
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What Is Human-First Marketing? [Infographic]
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. Look, marketing experts have been yapping on about a “human-first” approach to advertising and promotions since the dawn of time, so much so that it can often feel trite and cliché, and potentially spammy when you see some wannabe LinkedIn influencer re-posting…
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The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)
The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked “What’s the actual business impact?”… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact to leadership. But you can…
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