SOCIAL MEDIA
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YouTube Highlights Super Bowl Activations and Engagement Stats
YouTube has shared the details of its Super Bowl coverage and events, as well as some new stats on Super Bowl engagement, and how brands can benefit, with the big game now just days away. And aside from its Ad Blitz hub, where all of the various Super Bowl ads are on show, YouTube is also running a range of…
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38 Instagram Content Ideas [Infographic]
Are you wondering what to post on your Instagram account? Do you always seem to run out of engaging content ideas for social media? The team from Fintech Pen shares their Instagram post ideas in this infographic. They break things down into the following categories: Single posts Reels Carousels Stories Check out the infographic for more information. A version of this…
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Google Announces New Activations for Black History Month
Google has announced a range of activations for Black History Month, which is being celebrated throughout February. First off, Google’s highlighting Black creators on YouTube, including rising stars and established voices. As per Google: “Head over to YouTube Music for playlists that highlight regional dance genres like Chicago House and NOLA Bounce. And don’t miss the vibrant artwork by Stonie Blue across YouTube…
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The Social Media Funnel Explained [Infographic]
Have you mapped out your 2025 social media content strategy as yet? If not, then this might help. The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance. Because while likes and comments are great, and can help…
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What Social Media Marketers Need To Know for 2025
Will TikTok remain available in the U.S.? Can X (formerly Twitter) survive its troubles? And how will generative artificial intelligence (AI) rewrite the ecosystem? Buckle in for a topsy-turvy year in social media as these and other burning questions remain at the forefront in the months ahead. With that in mind, Social Media Today has gathered recent articles that…
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LinkedIn Expands Top-of-Feed News Banner Test
LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may want to engage with above the main feed. As you can see in this example, shared by social media expert Lindsey Gamble, the news banner provides a rotating headline summary of trending news stories of the day. As explained by…
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Bluesky Adds Video Tab on Profiles
As it looks to maintain its growth momentum, Bluesky is now clearly acknowledging the value of video content in maximizing user retention and engagement. After launching its own dedicated video feed last week, Bluesky has now also added a separate “Video” tab on user profiles, in order to highlight video content. Though it looks a lot better on desktop than…
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LinkedIn Updates ‘Top Voice’ Badge Requirements
After scrapping its gold “Top Voice” badges that were linked to contributions to Collaborative Articles last September, LinkedIn’s now rolling out an update to its Top Voice blue badge program, to ensure that its allocated members remain active in the app. Now, when a member is awarded the “Top Voice” badge in the app, they’ll only retain it for a…
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Threads Rolls Out Mobile Analytics to All Users
Threads has announced a full roll out of post analytics in the mobile app, which will enable you to glean full performance data on your content at any time. As you can see in these example screens, Threads analytics provides data on your top-performing posts, follower growth, interaction rates, and more, all within a dedicated analytics overview within the app.…
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Meta Announces Initial Test of Ads on Threads
It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with initial testing to begin with selected users/brands in the U.S. and Japan. As explained by Meta: “Starting today, a small number of advertisers will test ads in Threads to help campaigns go further by reaching the growing Threads community. Businesses…
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