SOCIAL MEDIA
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Meta Reports Improved App Promotion Performance via AI Targeting
Meta has shared a new overview of some of the latest AI-powered updates that it’s made to its app advertising options, and how they’re driving better response for various developers. Meta says that its improving models are driving better performance in all elements of app promotion aims, while these latest advances also showcase how its AI tools, in general, are…
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Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. While Threads and X continue to fight it out for supremacy in the post-Twitter race, Bluesky also continues to add more users, albeit it a slower pace. On Friday, Bluesky reported that the app is now up to 40 million users, rising…
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Reddit Posts Another Big Revenue Result in Q3
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Reddit has announced its latest performance update, with the platform that’s become a key inlet for AI chatbots adding more users in Q3, while also boosting its overall revenue intake by a massive 68% year-over-year. First off, on users. Reddit added 5.6…
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LinkedIn Reports Significant Increases in Post Comments and Video Posts
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Maybe Microsoft finally read one of my posts, or maybe LinkedIn’s no longer seeing “record levels” of growth. Either way, in Microsoft’s latest earnings update, it made no mention of LinkedIn’s engagement stats, for the first time since 2018. As regular SMT…
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TikTok Shares Cybersecurity Tips | Social Media Today
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. October is Cybersecurity Awareness Month, and TikTok has launched a range of new tips videos and pointers to help users improve the security of their profiles, and ensure they avoid common scams and schemes. Because more and more people are falling for…
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7 Email Marketing Techniques To Increase Open Rates [Infographic]
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. Are you struggling to get more people to open your marketing emails? Want to discover the proven techniques that make subscribers click and engage with your content every time? Email marketing expert Chase Dimond shares some of his top engagement strategies in…
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YouTube Paid Out $8B to the Music Industry Over the Past Year
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. YouTube continues to underline its potential for creators, with the platform today announcing that it paid out $8 billion to the music industry between July 2024 and June 2025. That amount is split between creators, labels, publishers, etc., so it’s not all…
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Instagram Adds Option To Draw on DM Chats
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. It’s been in testing for a while with some users, so if you’ve already got it, cool. There’s no need to tell me about it in the comments. But today, Instagram has officially announced a broader launch of its new option to…
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Social Media CEOs To Appear Before Trial Over Teen Social Risks
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. This could be significant, but then again… Today, a Supreme Court judge has ruled that Meta CEO Mark Zuckerberg, Instagram chief Adam Mosseri and Snap CEO Evan Spiegel will be required to appear in an upcoming trial in regards to the adverse effects…
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Instagram Adds New App Icons for Teen Users
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Meta’s trying to show that it’s still “down with the kids,” via a new option for teen accounts on IG, which will enable them to change their app icon to one of 6 new visuals. As part of the roll out of…
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