SOCIAL MEDIA
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TikTok Announces Partnership With Tomorrowland Music Festival
TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival, TikTok will host live streams of performances, provide behind-the-scenes access,…
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X Wins Free Speech Case in Australia
X has claimed another victory for free speech, this time in Australia, where it’s won another challenge against the rulings of the nation’s online safety group. The case stems from an incident in March last year, in which Australia’s eSafety Commissioner requested that X remove a post that included “degrading” language in criticism of a person who had been appointed…
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Trump Says He Has a US Buyer for TikTok
Checking in on the U.S. TikTok saga, on the 162nd day since the app was banned in the U.S. by federal law. Of course, TikTok hasn’t actually been banned despite this, because U.S. President Donald Trump has “a warm spot” in his heart for the app, and keeps delaying enforcement of the law via executive orders. But technically, TikTok should…
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X Will Soon Charge for Ads Based on the Size of Visuals
After announcing that hashtags would be banned from all Promoted Posts on X last week, X owner Elon Musk also flagged another coming to change to X’s ad process, with bigger ads to soon cost more per placement. Which, like the decision on hashtags, relates to aesthetics, and ensuring that the X feed looks neat and clean. As explained by…
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LinkedIn Adds Video Covers for Articles and Newsletters
LinkedIn’s rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content. Soon, all LinkedIn members will be able to add a video in the header image slot on a LinkedIn article. As you can see in this example, posted by social media expert Lindsey Gamble, the header image…
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X Announces New Original Program From the NFL To Boost Sports Engagement
X has announced its 18th X Originals video series, with a new “NFL Top 100” program set to air exclusively on the platform from next week. As explained by X: “Produced by NFL Films, ‘NFL Top 100’ will feature three-to-five-minute episodes highlighting the league’s top 100 players, as voted on exclusively by current NFL players. Episodes will debut weekdays at…
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How Social Platforms Measure Video Views [Infographic]
Another aspect of Meta’s recent shift to re-categorize all videos posted to the app (except live-streams) as Reels is that this will also change how Meta counts views for non-Reels clips. Up till the announcement, Meta counted Facebook video views (non-Reels) at 3 seconds of view time, meaning that the video needed to be on-screen and playing for 3-seconds, at…
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X Adds More Sports Engagement Options To Maintain Community Engagement
With Meta making a bigger push to lure sports communities over to its apps, X is looking to fight back, by adding various new sports engagement options which it hopes will enhance game day interaction in the app. X has been working on this since November last year, when it launched its new “NFL Portal” element, which is designed to…
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Meta Announces Oakley-Branded AI Glasses Aimed at Athletes
They might not be exactly what initial reports had suggested, but Meta has today announced its latest smart glasses, or “AI glasses” as it now prefers to call them, with a sports-aligned version created in partnership with Oakley. As indicated in the promo, which features a range of big-name sports stars, Meta’s Oakley HSTN glasses are designed to appeal to…
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Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations
While many regions are pushing for new age limits on social media access, the key challenge remains that there’s currently no universal technology that enables platforms to verify user ages, nor a process in place that would definitively stop youngsters from accessing social apps. Over the last year, several European nations, including France, Greece and Denmark, have put their support…
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