SOCIAL MEDIA
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Meta’s AI Bots Runs Counter to the Value of Social Media
For all the hype around AI, and the undeniable potential in various applications, it sure does seem like social apps are grasping for truly valuable use cases. Or maybe I’m just not seeing it yet, but for me, AI bots that reply in the style of celebrities, or in the voice of celebrities, as per Meta’s latest update, really aren’t…
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X Looks To Remove Account Blocking Options in the App
After talking about it for more than a year, X is now moving to dilute the account blocking functionality in the app, by removing the block button from several places. BREAKING: X is about to remove the current block button, meaning that if an account is public, their posts will be visible to the blocked users as well! — Nima…
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Meta Launches New Developer Hubs To Facilitate External Projects
Here’s one for the dev folk out there. Meta has updated its developer resources, which are now split into three categories, in order to provide more focused assistance and guidance for system builders. Now, you’ll be able to access three developer centers: Meta Horizon – For those building for Meta Quest and Meta Horizon OS. Social technologies – Incorporating Facebook,…
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YouTube Expands Access To Pause Screen Ads
After experimenting with them over the past few years, YouTube has now expanded its pause screen ad placements to all advertisers, providing another way for brands to reach YouTube viewers. As you can see in this example, pause screen ads are now appearing for more viewers, via the Connected TV app, displaying targeted promotions alongside a reduced playback window. As…
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Support for US TikTok Sell-off Is Waning [Infographic]
As TikTok begins its legal defense against its enforced sell-off in the U.S., which it says will ultimately lead to the removal of the app in the region, support for the TikTok sell-off is waning over time, as the actual end date nears. Several prominent Americans have expressed their opposition to the TikTok bill, including Presidential candidate Donald Trump, who’s…
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TikTok Announces Events for Latin Heritage Month
TikTok has announced a range of activations to celebrate Latin Heritage Month, including a new creator showcase, an in-app hub, creator support initiatives, music highlights, and more. As per TikTok: “The Latin community has always been a powerhouse of creativity, resilience, and culture – cultivating spaces for people to celebrate their heritage while contributing to global trends on TikTok.…
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Snapchat Is Adding AI-Powered Text-To-Video Creation
In among the various announcements at its 2024 Partner Summit today, including new AR glasses, an updated UI, and other features, Snapchat has also announced that users will soon be able to create short video clips in the app, based on text prompts. As you can see in this example, Snap is close to launching a new feature that will…
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Google Implements Data Encryption in Ad Targeting
As Google continues to investigate more privacy-aligned solutions to limit personal data collection, while still enabling optimal ad targeting, it’s rolling out a new process called “confidential matching” for Google Ads, which will provide a new way to combine Google’s insights with a businesses’ first-party info in order to reach the right audiences. As you can see in this overview,…
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Report Looks at the Positives and Negatives of Social Media Usage [Infographic]
While there’s a growing body of academic research which suggests that social media can have negative impacts on mental health, there are also positives, including enhanced connection, support, finding interest communities, and more. But which is more impactful, the negatives associated with social comparison and exposure, or the positives of connectivity. According to this report commissioned by LG Electronics, the…
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Experiment Finds That Questions Generate More Reach on Threads
Looking to get a better understanding of how the Threads algorithm works? This might help. Business Insider reporter Katie Notopoulos recently conducted an experiment in “rage baiting”, in which she posted a range of controversial queries on Threads designed to spark user responses. The results, as you can see in this example, were significant. Notopoulos’ posts sparked strong emotional reactions,…
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