SOCIAL MEDIA
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Attention on Social is Shifting, and Marketers Should Take Note
We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements. Over the past year, Meta, for example, has made a more definitive stance against news content, something that for years it had actually looked to promote, while the changes at X have also sparked…
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TikTok Solidifies Gaming Link With Gamescom Partnership
As part of its continued effort to solidify links with the gaming community, TikTok has announced that it’s an official partner of gamescom 2024, which is one of the world’s biggest gaming conferences. As explained by TikTok: “The world’s largest games event, gamescom, attracted over 320,000 gaming enthusiasts last year. In 2024, the event will take place from August 21…
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Will AI Suck the Humanity Out of Social Media?
Mark Zuckerberg’s future vision for Facebook may not be what you’d expect, and really, not even “social” in any way, based on his latest insights. In an interview this week at South Park Commons, Zuckerberg provided insight into Meta’s longer term plans, his vision for the metaverse, the development of AR glasses and more. And in amongst the various notes,…
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Meta Announces Llama Impact Grants to Further AI Development
Meta has announced a new series of AI research grants, based on creative and novel uses of its Llama 3.1 model, as it looks to maximize the potential of AI in varying capacities. As per Meta: “We’re excited to announce applications are open for the Llama 3.1 Impact Grants. We’re seeking proposals that employ the new features and capabilities of…
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X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
I’m not sure that this is going to go the way that Elon and Co. hope. Today, X has launched legal action against the Global Alliance for Responsible Media (GARM) and its chief coordinator, the World Federation of Advertisers (WFA), as well as selected GARM members, over what X claims has been “a group boycott by competing advertisers of one…
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Snapchat Reaches 850M Users, Improves Ad Revenue Performance
Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s no mention in its report of new products, like an advanced version of its Snap Spectacles glasses. But maybe Snap’s…
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Threads Gains Momentum as Users Reach 200M
Zuck wasn’t lying about Threads’ growth momentum. As flagged by Meta chief Mark Zuckerberg in yesterday’s Q2 earnings call, Threads is now up to 200 million monthly active users, as confirmed today by Threads chief Adam Mosseeri. Which means that Threads has taken just over a year to reach this key milestone. Which many, of course, will dismiss, because it’s…
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Meta Increases Users and Revenue in Q2
AI is a focus once again in Meta’s Q2 earnings announcement, which has seen the company post solid increases in both users and revenue in the period. First off, on users, Meta’s “Family Daily Active People” increased to 3.27 billion in Q2, up 7% year-over-year. As you can see in this graph, Meta added 30 million more users across its…
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LinkedIn Reports Higher Revenue and ‘Record Levels’ of Engagement
Microsoft has published its latest performance numbers, which also incorporate LinkedIn data. And guess what? LinkedIn saw “record engagement” once again in the period. As you can see in this overview, LinkedIn revenue rose 10% in the most recent quarter, with solid performance across all business units, while LinkedIn sessions increased 13% with “record engagement”. Which LinkedIn always reports. It’s…
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X Has Added a New Setting to Opt Out of it Using Your Data to Train Grok
Okay, this probably comes as no real surprise, seeing as though it’s actually a key selling point of the offering. But last week, X quietly added a new, explicit setting within your account options that gives X permission to use your posts and activity in the app to train its Grok AI chatbot. As explained here, X has now opted…
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