SOCIAL MEDIA
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Snapchat Adds Fan Celebration Elements for Euro 2024
With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has released 20 exclusive AR lenses for the event, which are designed to “encourage Snapchatters to turn all their emotions and…
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Snapchat Rolls Out Improved Protection Tools
Snapchat’s adding some new ways to keep users safe, with expanded restrictions on connections in the app, updated blocking tools, and new in-app warnings when previously reported users attempt to connect. Which is important, because Snapchat’s user base is primarily young, with the app still a key connector among teens. This cohort is engaging at an extremely risky time, in…
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TikTok Shares Updated Trend Insights for Marketers
TikTok has shared some new insights into key trends in the app, as an addendum to its “What’s Next 2024” report. TikTok published its What’s Next trend prediction report in December last year, which outlined the key engagement shifts it was seeing in the app. And now, it’s published a new “What’s Next: In Action” update, which aims to provide…
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YouTube Enables Editing of Longer Videos
YouTube will now enable creators to edit super long videos, which was previously not an option due to system capacity constraints, while it’s also improving its comment moderation and removal processes within YouTube Studio. First off, on long video edits. YouTube says that creators will now be able to edit videos that are more than 6 hours long, which was…
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New York Seeks to Ban Algorithmic Feeds for Teens
Amid ongoing concerns around the harms caused by social media, especially to young children, various U.S. states are now implementing their own laws and regulations designed to curb such wherever they can. But the various approaches underline the broader challenge in policing social media misuse, and protecting kids online. New York is the latest state to implement child protection laws,…
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Threads Launches API to Facilitate Broader Posting and Analytics Options
Will this spark the beginning of a new explosion in Threads posts? Today, Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps. As per Meta: “People can now publish posts via the A.P.I., fetch their own content, and leverage…
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Meta Provides AI Options to Help Brands Engage with Customers via DM
Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. First off, Meta’s testing out a new A.I. Q and A feature, based on the most popular questions that businesses receive on Messenger, in order…
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Threads Adds Live MLB Scores To Encourage Sports Engagement
Here’s a small, but potentially relevant platform update. After adding live scores for NBA games back in March, Threads is now also integrating real-time Major League Baseball (MLB) scores as well, which will help to facilitate more discussion around live sports events. As you can see in this example, now, when you search for an MLB team by name, Threads…
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LinkedIn Adds New Elements to Its Newsletter Creation Platform
LinkedIn has announced some new updates for its newsletter creation platform, including an updated reader UI and new tools First off, LinkedIn’s newsletter display has been updated, with the comments now shifted to the right of the main display. As you can see in this example, now, your newsletter will get main screen real estate at the left, with the…
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TikTok Launches New Musician Interview Series to Promote Top Artists
TikTok’s looking to further enhance its connection with the record industry, this time via a new series of artists spotlight interviews to help promote their music in the app. As you can see in this example, TikTok’s new “Off the Record” interview series will feature some of the world’s most popular musicians discussing their latest work, their creative process, and…
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