SOCIAL MEDIA
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Meta Provides AI Options to Help Brands Engage with Customers via DM
Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. First off, Meta’s testing out a new A.I. Q and A feature, based on the most popular questions that businesses receive on Messenger, in order…
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Threads Adds Live MLB Scores To Encourage Sports Engagement
Here’s a small, but potentially relevant platform update. After adding live scores for NBA games back in March, Threads is now also integrating real-time Major League Baseball (MLB) scores as well, which will help to facilitate more discussion around live sports events. As you can see in this example, now, when you search for an MLB team by name, Threads…
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LinkedIn Adds New Elements to Its Newsletter Creation Platform
LinkedIn has announced some new updates for its newsletter creation platform, including an updated reader UI and new tools First off, LinkedIn’s newsletter display has been updated, with the comments now shifted to the right of the main display. As you can see in this example, now, your newsletter will get main screen real estate at the left, with the…
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TikTok Launches New Musician Interview Series to Promote Top Artists
TikTok’s looking to further enhance its connection with the record industry, this time via a new series of artists spotlight interviews to help promote their music in the app. As you can see in this example, TikTok’s new “Off the Record” interview series will feature some of the world’s most popular musicians discussing their latest work, their creative process, and…
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WhatsApp Expands Video Group Chats to 32 Participants
WhatsApp has announced some new updates for video calls in the app, including expanded group chats, improved screen-sharing, and speaker highlights. The main addition is its expansion of group video calls from 15 to 32 participants. WhatsApp’s group call limit has always been 32, but now, more participants can be displayed on screen, facilitating enhanced interaction in your group chats.…
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OpenAI Appoints Former Leaders from Nextdoor and Instagram to its Team
OpenAI is bringing in some social media big guns to help take its business to the next stage, with former Nextdoor CEO Sarah Friar coming on board as CFO, and former Instagram VP of Product Kevin Weil taking up the role of Chief Product Officer at the A.I. business. Both bring immense experience in the digital media space, with a…
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YouTube’s Updated Desktop UI is Now Available to All Premium Subscribers
YouTube’s controversial desktop redesign is now available to all YouTube Premium subscribers, as the platform continues to work on its new format, which will ideally, eventually provide a more intuitive and engaging viewing experience. As you can see in this example (posted by Android Authority), the updated YouTube desktop playback U.I. places the video title, description, and comments to the…
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X Is Testing Advanced Account Analytics Features
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new insights elements, which will soon enable you to sort your audience data into more specific date ranges and metrics. As…
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WhatsApp Channels Is Now up to 500M Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based groups to keep up to date on the latest info, is now up to 500 million users. Channels, which WhatsApp…
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xAI Benefits from Tesla’s AI Investment to Boost System Capacity
Elon Musk is aiming to make X (formerly Twitter) a key player in the A.I. race, while he’s also looking to integrate more A.I. elements into Tesla, in order to re-align both companies around the advancing tech. And that, seemingly, is leading to conflicts, which could prompt concerns among Tesla investors. According to a new report from CNBC, Musk recently…
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