SOCIAL MEDIA
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Do You Need to Use Hashtags on LinkedIn?
There have been various reports circulating throughout different LinkedIn communities as to the effectiveness of hashtags in the app, and whether you even need to bother with hashtags in your LinkedIn posts anymore. As you may recall, for a long time, LinkedIn didn’t actually support hashtags at all, but then in 2018, the platform not only reactivated hashtag discoverability, but…
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WhatsApp Adds Custom Stickers, New Text Formatting Options on Android
WhatsApp’s added a new, custom sticker creation option on iOS, which will enable you to edit images from your camera roll into your own unique visual combinations. As you can see in this example clip, the process will essentially enable you to build your own digital stickers, using existing WhatsApp add-ons and tools. To be clear, the capacity to create…
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Microsoft Launches New Generative AI Ad Creation Tool
This could be interesting. Microsoft has announced that it’s updating its Retail Media tool with a new “Creative Studio” element, which will enable users to create totally new ads, in new formats, all via conversational AI prompts. As explained by Microsoft: “With this creative management solution, retailers and advertisers can boost creativity and productivity by generating banner creative with ease,…
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Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions
As expected, Meta has filed a new legal action in opposition to the FTC seeking to implement further restrictions on the company’s capacity to utilize user data in ad targeting, specifically relating to teen users. The case stems back to Meta’s 2019 settlement with the FTC, in which the social platform was fined a record $5 billion for data privacy…
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Scroll-Stopping Social Media Hooks [Infographic]
Looking to come up with more compelling content ideas for your 2024 marketing calendar? This will help. Social media advisor Angie Gensler has put together a new listing of over 100 social media “hooks”, or post types that spark engagement and interaction, and stop people mid-scroll in social apps. And while not all of them will apply to your business,…
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X’s Latest Traffic Numbers Show a Decline in Average Time Spent per User
Look, I don’t know how accurate a measure of usage “total user seconds” is, though many developers have dismissed this as a misleading stat, and not as indicative nor valuable as a more common figure, like active users. Regardless, X owner Elon Musk firmly believes that this is the most accurate indicator of engagement, and today, he’s shared the latest…
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8 Visual Trends To Consider for Your Marketing in 2024 [Infographic]
Have you considered giving your branding a refresh for 2024? Visual trends are always evolving, and while that logo and color palette that you came up with may have been cool in 2012, its now 2024, and it could be worth re-considering your approach, in order to maximize your visual appeal. Which is crucially important. Attention spans are shorter than…
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The Importance of Ads to Big Tech Brands [Infographic]
With Elon Musk’s X platform facing a possible existential crisis in 2024 due to a significant decline in ad revenue, it’s worth taking a moment to consider why this element is so important, and how reliant platforms are on ad spend. To provide some perspective, the team from Visual Capitalist recently put together this overview of exactly how some of…
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5 Tips for Your Digital Marketing Strategy in 2024
With a new year comes new opportunities to reshape your approach, and experiment with alternative directions that could help you maximize your marketing and promotional efforts. And with interactive behaviors always changing, it is important to stay up with the latest trends, in order to meet people where they’re active, and with messaging that resonates, in alignment with such shifts.…
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CapCut Adds New Features for Short-Form Video Editing
If you’re looking for a solid video editing tool, with a focus on creating short clips, then CapCut may well be a good option, and it continues to add new features to enhance its offering. This week, CapCut, which is owned by ByteDance, has updated its Long Video to Shorts editing functionality, which makes it easy to create short clips…
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