SOCIAL MEDIA
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Reddit Increases Users and Revenue Intake in Q1
Reddit has published its latest earnings results, showing an increase in users, and a big jump in year-on-year revenue, as the platform continues to re-shape its ad business. First off, on users, Reddit is now up to 108 million daily active users, adding almost 7 million more since last report. As you can see in this graphic, Reddit’s growth rate…
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Google Expands Access To Conversational AI in Search
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a means to capitalize on rising interest. As you can see in this example, Google’s “AI Mode” in Google Search enables…
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Threads Reaches 350M Active Users
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest earnings update, where it also shared that Threads has seen a 35% increase in time spent, which it says is…
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TikTok Will Enable Users to Divert Leads to Other Messaging Apps
TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. As you can see in this explainer (posted by social media expert Matt Navarra), now, you can aim to drive DM leads…
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xAI Seeks New Funding, Which Will Help To Secure X
Fresh off acquiring X, as well as AI image generation system Hotshot, it seems that xAI is now moving to further solidify its financial footing, in order to take the next steps as a genuine player in the AI space. According to a report from Bloomberg, Elon Musk’s AI project is in talks with investors on a new $20 billion…
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How To Align the SEO Process With AI Discovery [Infographic]
Generative AI is changing search habits, with 20% of people changing their primary search platform over the past year, and 78% of web users at least trying out gen AI search. Combine that with the presence of AI chatbots, and AI search summaries, like those that now appear on most Google searches, and you can assume that these generated results…
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LinkedIn Will Enable Third Party Apps To Display Its ID Verification Markers
LinkedIn will now enable third-party platforms to display its ID verification markers, as a means to expand identification to more web elements. Which could be a good way to solidify professional connections and relationships, by adding an extra layer of assurance within the process. Originally launched in 2023, LinkedIn’s free ID confirmation process uses third-party providers to confirm a users’…
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How AI Use Is Evolving Over Time [Infographic]
Are you finding different ways to use the latest generative AI tools? Over time, more and more people are interacting with bots like ChatGPT for varying purpose, with many now turning to these tools for therapy, life organization, and companionship. Which seems like a concern, right? I mean, we don’t yet understand the risks of building such reliance on computer…
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A Guide to Reels Ads [Infographic]
Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps, and becoming a bigger part of the broader content experience on both. Indeed, late last year, Meta reported that users now share 3.5 billion Reels daily across Facebook and Instagram, while 50% of all time…
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Threads Prompts Users To Add Topics of Interest to Their Profiles
Threads is looking to help more people discover relevant conversations and people in the app, by prompting users to add interests to their profile, in order to improve discovery and connection. As you can see in this example sequence, users are now being prompted to add interests to their Threads profile, to showcase what they’re interested in, and are likely…
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