SOCIAL MEDIA
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The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]
With more and more online discovery now occurring via conversational AI chatbots, marketers are gradually changing focus from search engine optimization (SEO) to generative engine optimization (GEO), which requires a different approach and mindset. GEO aims to ensure that your website and/or brand gets cited in AI answers, which is much harder to cater to, and has fewer established rules…
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A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches
Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign set-up options, providing another way to target your ads, by increasing your bid limits for certain…
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DoubleVerify Expands Brand Suitability Measurement Across Meta Ads
More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels. DoubleVerify’s brand suitability tools help to assess the suitability of content around your ads, so that brands can avoid unwanted association with potentially offensive, or non-aligned posts. And now,…
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Reddit Posts Significant Revenue Increase in Q2
Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025, as it continues to refine and improve its business elements. Though its user growth did slow a little in the last three months, and its costs are rising. Here’s a look at the latest data from the Reddit team. First off, on…
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Reddit Brings Automated Bidding To Brand Awareness and Reach Campaigns
Reddit’s expanding its automated ad bidding options to more ad objectives, with both Brand Awareness and Reach focused ads in the app now able to implement its smart bidding solutions. Which will give you more options to optimize your Reddit ad spend, using Reddit’s evolving ad tools and systems to maximize your campaign performance. As explained by Reddit: “With this…
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LinkedIn Adds Connection-Based Leaderboards for In-App Games
LinkedIn’s adding a new competitive element to its in-app gaming feature, with group leaderboards set to show how you rank on each game in comparison to your LinkedIn connections. As you can see in this example, LinkedIn is currently alerting games players about the coming leaderboard display, coming next month, which will add another, more personally relevant perspective to its…
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Elon Musk Says He Is Bringing Back Vine in AI Form
Okay, I don’t know for sure what this means, or how it would work in practice, as Elon sees it. But after many teases, Elon Musk has today again claimed that X is going to bring back Vine, though this time “in AI form.” Does that mean that we’ll get a separate Vine app once again, or will it be…
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US TikTok Ban To Be Upheld if a Deal Isn’t Finalized by Current Deadline
So this may mean nothing, because it isn’t coming from Trump himself, but it could be reflective of broader U.S. government policy, and the approach the White House is now looking to take on the TikTok U.S. sell-off negotiations. According to U.S. Commerce Secretary Howard Lutnick, the U.S. government is indeed planning to implement a full ban TikTok in America…
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Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio
With speculation floating around in Instagram circles as to the elements that can impact reach, IG chief Adam Mosseri has taken the time to address one specific rumor doing the rounds, in relation to the use of “link in bio” in your IG captions and content. Various IG creators have speculated that the Instagram algorithm restricts the reach of posts…
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The US Government Issues New Directives on AI Development
Amid broader speculation about the legal implications of AI development, and in particular, the use of copyright-protected content to train AI models, U.S. President Donald Trump has issued a range of new orders which aim to make the U.S. the leader in global AI development, and remove restrictions around key aspects. President Trump has today issued a range of directives…
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