SOCIAL MEDIA
-
Pinterest Announces 2025 ‘Pinterest Presents’ Event
Looking to learn more about Pinterest, and how you can use it to maximize your marketing efforts? It could be worth tuning into Pinterest’s upcoming “Pinterest Presents” event, where the platform will present its latest innovations and updates, along with usage notes, trend data, and more. As explained by Pinterest CEO Bill Ready: “Each year, we take this moment to…
Read More » -
Microsoft Develops AI Stylist Tool for Ralph Lauren
With AI tools playing a growing role in product discovery, it makes sense for brands to explore new opportunities on this front, which can utilize the strengths of AI to enhance the shopping experience. Which is what Ralph Lauren has done with its latest AI element, with Microsoft’s AI tools powering a new product matching tool that can help users…
Read More » -
LinkedIn Shares Video Marketing Tips
Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, LinkedIn has shared some new tips on how to make…
Read More » -
YouTube Announces Expanded Content Hosting Deal With Sesame Street
YouTube has reached a new deal with Sesame Workshop, the non-profit group behind “Sesame Street,” which will see YouTube become the official home of the beloved kids TV show moving forward. The deal is a major win for YouTube’s content ambitions, bringing one of the most recognizable and respected kids’ TV franchises to the app, which will also facilitate a…
Read More » -
Facebook Is Trying To Make Pokes Happen (Again)
Look, I don’t know why, but apparently, Zuck and Co. have decided that it’s time to try and make Pokes a thing once again, with the platform announcing a new revamp of option, which it already attempted to revive in 2017, then again last year, to limited interest. But clearly, Facebook’s not willing to give up on the option, even…
Read More » -
Pinterest Expands Alerts To Get Teens off the App During School
Pinterest is expanding its in-app push notifications for teens, which aim to get kids off their devices during school time, with U.K. teens now set to receive these new alerts. As you can see in this example, Pinterest’s teen usage prompts aim to get students to rethink how they’re using social apps, including Pinterest, during school times. As per Pinterest:…
Read More » -
Meta Shares More Info on Incremental Attribution Tracking
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. Last August, Meta announced the initial launch of its incremental attribution setting, which aims to give you more insight into…
Read More » -
Instagram Adds More DM Management Options
Instagram is rolling out some more DM updates, as it continues to focus on building out its messaging features, in line with usage shifts. First off, Instagram’s adding new filters to your inbox, so you can easily sort your messages based on variable parameters, As you can see in these examples, you’ll now be able to sort your DMs by:…
Read More » -
TikTok Adds Audio Messaging, Audio and Video Attachments for DMs
TikTok has added some new DM features, including the capacity to send minute-long voice notes, as well as expanded image and video sharing, both for one-on-one messaging and group chats. First off, on audio messages. Now, TikTok users have the option to create minute-long audio clips from their composer options, by holding down on the microphone icon alongside the text…
Read More » -
YouTube Expands Gift Goals to Drive More Live-Stream Donations
YouTube’s trying out another way to encourage live-stream donations, with expanded “gift goals,” which will enable creators to incentivize donations by offering a reward at a certain donation threshold. As explained by YouTube: “We’re experimenting with gift goals, a new feature that expands the goals feature to vertical live streams. Creators in the experiment will be able to set a target…
Read More »