SOCIAL MEDIA
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YouTube Adds Custom App Promotions for Shorts
YouTube’s adding another way for Shorts creators to make money from their content, with an expansion of Google partnership ads to app campaigns, which will enable creators to display app promotions in their clips. As you can see in this example, with YouTube co-branded partnership ads for app campaigns, Shorts creators will be able to earn money from app promotions,…
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Russia Restricts WhatsApp and Telegram Usage
As part of its continued attempts to reduce local reliance on foreign tech platforms, Russia has begun restricting calls on both WhatsApp and Telegram, in an effort, Russian authorities claim, to combat criminal activity. Russian leaders claim that people are engaging in illegal behaviors in these apps, which are outside of the scope of what can be enforced by local…
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TikTok Adds AI Avatar Stickers, Expanding Its AI Tool Set
TikTok has added a new AI-generated sticker option, which enables you to combine your avatar with an emoji to come up with unique combinations. As you can see in this example, posted by Jonah Manzano, the new option enables you to combine your avatar, which you can also create in the app, with a selection of emojis. You can then…
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Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach
Looking for ways to improve your IG performance? Instagram chief Adam Mosseri has recently shared a couple of small tips that might help. I mean, they’re not secrets or hacks that are going to triple your post reach overnight, but they might help some within your process. First off, Mosseri recently noted that videos created in Meta’s new “Edits” app…
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15 Ways To Boost Instagram Story Engagement [Infographic]
Struggling to come up with fresh content for your Instagram Stories? Want practical, low-effort ideas that keep your audience engaged and coming back for more? You’ll find some social media basics in this infographic from Instagram advisor Mya Nichol. Check out the post below for more. A version of this post was first published on the Red Website Design blog.…
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Instagram Reiterates Location Sharing Is Optional
Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing, potentially putting millions of people at risk. To recap, Instagram’s new Friend Map will show you where your friends are at any given time, while also highlighting…
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Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More
The app formerly known as Twitter is planning a big push on holiday ads, with an updated ad targeting system, powered by xAI’s Grok engine, and new ad presentation options that are designed to make X ads more visually appealing, in order to drive better response in the app. In an X Spaces session on Wednesday, X owner Elon Musk…
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The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]
With more and more online discovery now occurring via conversational AI chatbots, marketers are gradually changing focus from search engine optimization (SEO) to generative engine optimization (GEO), which requires a different approach and mindset. GEO aims to ensure that your website and/or brand gets cited in AI answers, which is much harder to cater to, and has fewer established rules…
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A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches
Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign set-up options, providing another way to target your ads, by increasing your bid limits for certain…
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DoubleVerify Expands Brand Suitability Measurement Across Meta Ads
More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels. DoubleVerify’s brand suitability tools help to assess the suitability of content around your ads, so that brands can avoid unwanted association with potentially offensive, or non-aligned posts. And now,…
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