SOCIAL MEDIA
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LinkedIn Adds Connection-Based Leaderboards for In-App Games
LinkedIn’s adding a new competitive element to its in-app gaming feature, with group leaderboards set to show how you rank on each game in comparison to your LinkedIn connections. As you can see in this example, LinkedIn is currently alerting games players about the coming leaderboard display, coming next month, which will add another, more personally relevant perspective to its…
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Elon Musk Says He Is Bringing Back Vine in AI Form
Okay, I don’t know for sure what this means, or how it would work in practice, as Elon sees it. But after many teases, Elon Musk has today again claimed that X is going to bring back Vine, though this time “in AI form.” Does that mean that we’ll get a separate Vine app once again, or will it be…
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US TikTok Ban To Be Upheld if a Deal Isn’t Finalized by Current Deadline
So this may mean nothing, because it isn’t coming from Trump himself, but it could be reflective of broader U.S. government policy, and the approach the White House is now looking to take on the TikTok U.S. sell-off negotiations. According to U.S. Commerce Secretary Howard Lutnick, the U.S. government is indeed planning to implement a full ban TikTok in America…
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Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio
With speculation floating around in Instagram circles as to the elements that can impact reach, IG chief Adam Mosseri has taken the time to address one specific rumor doing the rounds, in relation to the use of “link in bio” in your IG captions and content. Various IG creators have speculated that the Instagram algorithm restricts the reach of posts…
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The US Government Issues New Directives on AI Development
Amid broader speculation about the legal implications of AI development, and in particular, the use of copyright-protected content to train AI models, U.S. President Donald Trump has issued a range of new orders which aim to make the U.S. the leader in global AI development, and remove restrictions around key aspects. President Trump has today issued a range of directives…
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Instagram Tests Like Counts For Individual Frames in a Carousel
Instagram’s testing a new addition to its post analytics which would show how many likes each specific frame within a carousel post has garnered (sort of), which could give you more insight into what your audience is most interest in. As reported by Lindsey Gamble, Instagram’s new carousel frame data allocates like counts based on whatever frame was on screen…
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Instagram Tests Auto Scroll Option for Posts
Instagram’s testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG’s algorithm. As you can see in this example, posted by @earningwithdedra (and shared by Lindsey Gamble), some IG users now have a new “Auto scroll” toggle within their post settings, which, as it…
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Research Shows That Snapchat Delivers Better Results for E-Commerce Brands
Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to conduct a study of 20,000 Snap advertisers, with a cumulative $3 billion ad spend, in order to get a better…
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Instagram Promotes DM Translation and Scheduling Features for Business Users
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been developing both for some time, and many users have had access to them for a few months. But Instagram is now directly promoting them as…
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LinkedIn Shares New Report on the Value of Thought Leadership Content
LinkedIn has published a new report, in partnership with Edelman, which looks at the value of thought leadership content in encouraging buyer decisions, and how the right content approaches can have a big impact on indirect purchase decision makers. Based on survey of nearly 2,000 management-level professionals, the report primarily focuses on “hidden buyers,” or people who play a role…
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