SOCIAL MEDIA
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TikTok Adds Scheduling Options in Post Composer
TikTok has added another way to schedule content, with creators now able to select a date and time to post within the post composer in the app. As you can see in this example, posted by app researcher Radu Oncescu, the latest version of TikTok includes “Schedule post” option within your creation options, so you can select a time and…
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TikTok Launched Its Own Font To Expand Its Familiar Style
Hey, are you really, really excited about TikTok, and want to show everyone how cool and in touch you are with the latest TikTok-aligned trends? This could help. TikTok’s looking to expand its impact on broader web culture, with the launch of its own “TikTok Sans” font, which enables you to take that familiar TikTok text style across to other…
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Meta Shares Updated Reels Ads Guide, Including Creative Tips
Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of short-form entertainment has been a seismic shift in the online landscape, and if you want to maximize your opportunities for…
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Digital Marketing Statistics of 2025: H1 by the Numbers
Social media and influencers The global social media ad market is expected to grow 12% this year (Source: WARC) 59% of marketers plan to partner with more influencers in 2025 compared to 2024 (Source: Sprout) 76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout)…
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Unilever Debuts AI-Driven Design Unit To Wean Brands off TV-First Model
Unilever wants to accelerate the speed of content production for its home care business through a new in-house graphic design center that leans into generative artificial intelligence (AI), per news shared with Marketing Dive. Sketch Pro, which is already available in several markets, is positioned as helping Unilever navigate the transition from a marketing production model focused on linear TV…
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TikTok Cuts Staff as Its Shopping Push Fails To Reach Targets
While TikTok’s in-stream sales push is seemingly gaining some traction, it’s clearly not happening fast enough, with the platform undertaking a new round of layoffs in its U.S. eCommerce division. As reported by Bloomberg, TikTok has initiated a third round of layoffs in its Shop department, which comes after the platform failed to meet its performance goals in 2024. Which…
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Meta Adds Copyright Check Into the Reels Composer on Facebook
Meta’s expanded its content copyright checking tool to the Reels composer on Facebook, as a means to help creators avoid potential restrictions on their content after publishing. As you can see in this example sequence, shared by @cmcalgary on Threads, Meta’s added a new “Copyright Check” option within the Reels composer tools, which is able to check the content of…
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TikTok Announces Partnership With Tomorrowland Music Festival
TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival, TikTok will host live streams of performances, provide behind-the-scenes access,…
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X Wins Free Speech Case in Australia
X has claimed another victory for free speech, this time in Australia, where it’s won another challenge against the rulings of the nation’s online safety group. The case stems from an incident in March last year, in which Australia’s eSafety Commissioner requested that X remove a post that included “degrading” language in criticism of a person who had been appointed…
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Trump Says He Has a US Buyer for TikTok
Checking in on the U.S. TikTok saga, on the 162nd day since the app was banned in the U.S. by federal law. Of course, TikTok hasn’t actually been banned despite this, because U.S. President Donald Trump has “a warm spot” in his heart for the app, and keeps delaying enforcement of the law via executive orders. But technically, TikTok should…
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