SOCIAL MEDIA
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Court of Appeal Rejects TikTok’s Effort to Negate the U.S. Sell-Off Bill
The U.S. Court of Appeals has rejected TikTok’s court bid to disqualify the U.S. Government’s enforced sell-off bill, which means that TikTok is now closer than ever to being removed from America, which could come as early as January 19th. Though it still has a few avenues to pursue in order to fend off the sell-off push, and it may…
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Meta Launches New Llama AI Model, Building Towards the Next Stage
Meta has announced its final big AI update for the year, with CEO Mark Zuckerberg launching a new 70 billion parameter Llama 3.3 model, which he says performs almost as well as its 405 billion parameter model, but a lot more efficiently. The new model will expand the use cases for Meta’s Llama system, and will enable more developers to…
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Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub
Looking to get a better handle on Facebook and Instagram marketing as we head into the new year? This could help. Meta recently launched a new “Performance Talks” hub, which includes a range of video interviews with various brand and marketing leaders, in which they explain how they’ve been able to maximize their success by using Meta’s various promotional tools.…
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LinkedIn Adds Revolving Slideshow Option for Profile Banner Images
LinkedIn has rolled out a new option to add an auto-revolving slideshow of images as the banner on your profile, which could be another way to attract more interest to your LinkedIn presence. As you can see in this example, a new “Create Slideshow” option is now available in the banner editing tools for LinkedIn Premium users. Yes, it’s a…
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Meta Plans New Subsea Cable Project To Expand Connectivity
It’s interesting to consider our reliance on subsea cables to power global connectivity, and the susceptibility of such to sabotage, in various ways, which could jeopardize entire industries. That’s what came to mind upon hearing of Meta’s latest subsea cable project, which will see the company invest more than $10 billion into a new initiative that will lay more than…
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TikTok Implements New Protections for Young EU Users
If you’re trying to get a handle on the scope of the challenge in accurately identifying user ages across social platforms, which the Australian government is now seeking to put into law, this stat from TikTok will help: “Every month, we remove around 6 million accounts globally because we believe that our minimum age requirement has not been met.” This…
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Threads Will Now Display Alternate Feeds at the Top of the Main Feed
Threads is rolling out yet another Bluesky-inspired feature, with your various feeds now set to remain visible on the home screen, so you can more easily switch across to your “Following” or “For You” recommended stream, or any of your custom lists. As you can see in this example, shared by IG/Threads chief Adam Mosseri, now, rather than having to…
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Australian Government Votes to Ban Under 16s from Social Media Apps
Despite conflicting evidence around the viability and value of the plan, the Australian Government has now voted to implement a new law that will force all social media platforms to ban users under the age of 16. The controversial bill was passed late last night, on the final full sitting day of parliament for the year. The government was keen…
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Where Each of the Big Social Platform Stands on External Links
There’s been a lot of discussion of late over link penalties, and which social platforms penalize links in posts, as a means to keep users from tapping away to other apps. Because that’s engagement that they could keep in-house, and why should social platforms give publishers the capacity to simply steal away their audience? Well, social platforms, of course, also…
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Inbox Ads Are a Risky Bet for Snap
Yeah, I’m not sure that Snapchat’s new inbox DM ads, which it’s calling “Sponsored Snaps”, are going to go down so well with Snap users. Because as I’ve noted previously, the Snap inbox is one of the most intimate connection surfaces in all of social media, due to the privacy and protection of self-erasing Snaps, and the fact that Snapchat…
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