SOCIAL MEDIA
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LinkedIn Expands Top-of-Feed News Banner Test
LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may want to engage with above the main feed. As you can see in this example, shared by social media expert Lindsey Gamble, the news banner provides a rotating headline summary of trending news stories of the day. As explained by…
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Bluesky Adds Video Tab on Profiles
As it looks to maintain its growth momentum, Bluesky is now clearly acknowledging the value of video content in maximizing user retention and engagement. After launching its own dedicated video feed last week, Bluesky has now also added a separate “Video” tab on user profiles, in order to highlight video content. Though it looks a lot better on desktop than…
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LinkedIn Updates ‘Top Voice’ Badge Requirements
After scrapping its gold “Top Voice” badges that were linked to contributions to Collaborative Articles last September, LinkedIn’s now rolling out an update to its Top Voice blue badge program, to ensure that its allocated members remain active in the app. Now, when a member is awarded the “Top Voice” badge in the app, they’ll only retain it for a…
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Threads Rolls Out Mobile Analytics to All Users
Threads has announced a full roll out of post analytics in the mobile app, which will enable you to glean full performance data on your content at any time. As you can see in these example screens, Threads analytics provides data on your top-performing posts, follower growth, interaction rates, and more, all within a dedicated analytics overview within the app.…
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Meta Announces Initial Test of Ads on Threads
It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with initial testing to begin with selected users/brands in the U.S. and Japan. As explained by Meta: “Starting today, a small number of advertisers will test ads in Threads to help campaigns go further by reaching the growing Threads community. Businesses…
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Instagram Says It Will Recommend Longer Reels in Explore
Hey, remember how Instagram told everyone that you shouldn’t post Reels longer than 90 seconds, as they don’t perform as well, then announced, a month later, that you could now post Reels up to 3 minutes long? Confusing, huh? Well now, Instagram has sought to clarify this, by announcing that it will indeed be recommending longer Reels just the same…
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Trump Grants TikTok 75 Day Extension on US Sell-off
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law. But people can use it, so… After the Supreme Court upheld…
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Instagram Officially Expands Reels Length to 3 Minutes
Whether TikTok gets banned in the U.S. or not, Instagram is certainly making a flurry of moves that seemingly align with trying to present itself as the best alternative for users. Today, Instagram has officially announced that users can now create 3-minute Reels in the app, allowing some additional time for your short-form masterpieces. As explained by Instagram chief Adam…
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TikTok Warns US Users of ‘Temporary’ Ban Beginning Sunday
Good and bad news, TikTok fans. As of Saturday afternoon, TikTok is now sending out a notification to U.S. users that it will indeed be forced to “temporarily” become unavailable in the region due to the U.S. Government’s forced sell-off bill. As you can see, TikTok says that it is working to rectify the situation, but as of this stage,…
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How the Next Generation Will Drive AI Adoption [Infographic]
As AI tools continue to gain traction, and change jobs and job roles around the world, it’s worth noting that we are still in the earliest stage of generative AI, which means the breadth of their potential application is only going to expand over time. That’s even more evident when you look into AI adoption, and how the next generation…
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