SOCIAL MEDIA
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Meta’s Plan to Unleash AI Bot Profiles in its Apps Could Actually Work
If you thought that 2024 was a big year for social platforms pushing AI elements into their apps, you ain’t seen nothing yet, with Meta looking to bring even more AI to your feeds over the next year. How is it going to do that? Well, aside from injecting AI chatbots into every aspect that it can, Meta’s next plan…
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Trump Files Supreme Court Bid to Save TikTok
With 22 days remaining till TikTok is effectively forced out of the U.S., President-elect Donald Trump is seemingly looking to make good on his campaign trail pledge to save the app. Or at the least, he wants an opportunity to negotiate an alternative solution that would keep the app available for Americans. Today, the Trump transition team has filed an…
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X Increases X Premium+ Price by 30%
Despite X Premium (formerly Twitter Blue) failing to catch on the way that Elon Musk had hoped, the platform’s keen to find new ways to boost its revenue intake, as it looks to integrate more AI elements, which come at a significant cost, while also offsetting its ad revenue losses. Along that line, just before Christmas, X announced that the…
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X Touts Business Success in 2024 and Rising Opportunities
Despite losing millions of users to other apps, despite losing millions of dollars in ad revenue, and despite struggling to build its slate of original video programming. Despite all of this, X continues to tell us that everything’s all good, and in fact, better than ever, as it seeks to rebrand and remarket the former bird app. This week, X…
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Meta Launches Updated Affiliate Link Displays in Posts and Comments
Meta’s looking to expand its opportunities for creators to make money from affiliate links in their Facebook posts, by making supported product links more prominent within Reels, videos, photos, and text posts. As you can see in this example, Meta’s looking to boost exposure for affiliate links by giving them more presence within Reels, taking up the bottom segment of…
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Instagram Previews Coming AI Video Elements
Meta’s super keen to make AI a more prominent part of the social media experience, whether you like it or not, and along that line, Instagram chief Adam Mosseri has today provided a glimpse of some coming video AI elements coming to IG. Yes, soon, via an integration with Meta’s Movie Gen engine, Instagram users will be able to create…
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Meta’s Experimenting With ‘Avatar Quests’ as It Builds Towards the Metaverse
As Meta works to make avatars a central element of its next-level experiences, it’ll also need to bring users along, by providing more ways for people to use their avatars in different applications. Which is where this could be headed: As you can see in this example, posted by app researcher Radu Oncescu, Meta’s working on “Avatar Quests”, which would…
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Social Media Ad Spend by Platform [Infographic]
We all know that Meta is he grand champion of the social media revenue stakes, but just how dominant is Zuck’s social behemoth when it comes to ad intake, and how other platforms stack up? That’s the focus of this visualization from Visual Capitalist, which compares the social media ad spend among the major players. The data is based on…
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LinkedIn’s Giving Users a Summary of Their Games Performance
Hey there, cool dudes, how have you been going with LinkedIn’s puzzle games this year? As you may recall, back in May, LinkedIn launched three in-stream games which enable you to challenge colleagues, bosses, people from other companies, etc. LinkedIn added another puzzle game to its library in October, as well as expanded data insights into comparative performance. And if…
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Trump Says That He’s ‘Looking Into’ TikTok Sell-off Bill
Yeah, if you’re pinning your hopes on Donald Trump stepping in to save TikTok, I don’t know that I’d be feeling entirely great about things at this stage. With TikTok facing removal from the U.S. in just 33 days time, and U.S. regulators now calling on Apple and Google to set preparations for its removal from their app stores, President-elect…
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