SOCIAL MEDIA
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Threads Reaches 300M Active Users
Threads has reached a new user milestone, with Meta’s take on Twitter now up to 300 million monthly active users. As per Instagram and Threads chief Adam Mosseri, the text-based app, designed as a replacement for Twitter, in order catch users migrating from X, has added more than 200 million additional users this year, as its growth momentum continues to…
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Instagram Tests Scheduled DMs | Social Media Today
You can already schedule posts and Stories on Instagram, and soon, you’ll be able to schedule your DMs as well. Currently in testing with a select group of users, Instagram has added a new DM scheduling tool, so you can send your messages at optimal times. As you can see in this example, shared by social media expert Lindsey Gamble,…
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X Provides Usage Insights and Ad Tips for ‘Q5’
2024 has been a tough year for X on the revenue front, with reports suggesting that the company’s ad intake has declined again, after already dipping by around 30% in 2023. Indeed, based on current predictions, X is likely to post a significant financial loss for the year. And that’s after cutting 80% of the company’s staff, and reducing costs…
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TikTok Launches Renewed Shopping Push in Europe
TikTok’s revised shopping push in Europe has now been activated, with the platform launching TikTok Shop in Spain as the first step of its broader eCommerce expansion. Spanish retailers will now be able to host shopping live-streams in the app, while also getting access to product showcase features, affiliate programs, shop ads, and more. TikTok views in-stream shopping as a…
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Meta’s Testing Options To Hide Like Counts on Reels, Replies on Threads
Meta’s looking to give users more ways to control how their metrics are displayed on Instagram, with a new test of optional view counts on Reels on your profile, while on Threads, it’s also giving users the option to hide your Threads replies in the app. Which both obviously serve different purpose, but are also related to the same impetus…
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Court of Appeal Rejects TikTok’s Effort to Negate the U.S. Sell-Off Bill
The U.S. Court of Appeals has rejected TikTok’s court bid to disqualify the U.S. Government’s enforced sell-off bill, which means that TikTok is now closer than ever to being removed from America, which could come as early as January 19th. Though it still has a few avenues to pursue in order to fend off the sell-off push, and it may…
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Meta Launches New Llama AI Model, Building Towards the Next Stage
Meta has announced its final big AI update for the year, with CEO Mark Zuckerberg launching a new 70 billion parameter Llama 3.3 model, which he says performs almost as well as its 405 billion parameter model, but a lot more efficiently. The new model will expand the use cases for Meta’s Llama system, and will enable more developers to…
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Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub
Looking to get a better handle on Facebook and Instagram marketing as we head into the new year? This could help. Meta recently launched a new “Performance Talks” hub, which includes a range of video interviews with various brand and marketing leaders, in which they explain how they’ve been able to maximize their success by using Meta’s various promotional tools.…
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LinkedIn Adds Revolving Slideshow Option for Profile Banner Images
LinkedIn has rolled out a new option to add an auto-revolving slideshow of images as the banner on your profile, which could be another way to attract more interest to your LinkedIn presence. As you can see in this example, a new “Create Slideshow” option is now available in the banner editing tools for LinkedIn Premium users. Yes, it’s a…
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Meta Plans New Subsea Cable Project To Expand Connectivity
It’s interesting to consider our reliance on subsea cables to power global connectivity, and the susceptibility of such to sabotage, in various ways, which could jeopardize entire industries. That’s what came to mind upon hearing of Meta’s latest subsea cable project, which will see the company invest more than $10 billion into a new initiative that will lay more than…
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