SOCIAL MEDIA
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Threads Takes First Steps To Separate Itself From Instagram
Instagram chief Adam Mosseri has announced that Threads is now moving into a more independent phase, which could eventually see it separate itself from Instagram entirely. Maybe. Yesterday, Mosseri announced that: Wow, people on Threads, which is an entirely different platform, facilitating an entirely different use case to Instagram, don’t want to follow the exact same accounts on both platforms.…
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Is X Really Seeing a Mass Exodus of Users Post-Election?
There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record numbers of people deactivating their X accounts. But is that true? Is X really losing millions of users everyday, putting it on a fast track to irrelevance? Well, maybe. The truth is, nobody knows, other than those working for X, and they’re…
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Research Highlights Social Media Usage Trends in 2024
What are the latest social media usage trends, and more importantly, has X become less relevant for U.S. adults? The team from Pew Research has published its latest overview of social media usage, which shows that YouTube remains the most popular social media app by far (though defining it as a social app feels like a stretch), while Facebook and…
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X Experiments With Free Access to Its Grok AI Chatbot
It looks like X is set to make a bigger push on its Grok AI chatbot, with a version of Grok that would be available to non-paying users of the platform now in development. As you can see in this example, posted by Lohan Simpson, X is looking to launch a limited, “freemium” version of Grok to all users, which…
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The World’s Largest Unconnected Populations [Infographic]
With the internet now playing such a significant part in most of our everyday lives, it’s hard to imagine living without it, and what you would do if you no longer had web connectivity. Yet, for billions of people around the world, that remains a reality, with internet access still limited in many regions. And yes, that’s billions with a…
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Pinterest Reaches New Record High for Users in Q3
Pinterest has shared its latest performance update, posting a solid increase in revenue, and reaching a new record high in usage. Which has the platform well-placed for the holiday shopping surge. First off, on active users, Pinterest added 15 million more users in Q3, taking it to 537 million MAU. Which is a significant rise in its growth momentum versus…
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Instagram Expands Boosting To Include More Post Types
Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates. Instagram’s “Boost” option gives you a streamlined, simplified ad set-up process, so that you can get the most out of your best-performing organic posts while they’re resonating. Up till now, however, some posts have been ineligible for boosting, due to limitations…
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X Shares Holiday Marketing Tips [Infographic]
Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some significant changes of late, and not all of those have been popular with ad partners. But more than 500 million people still log into X every month (as per X’s last report), which is a huge audience that could potentially see your…
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Capcut Launches ‘Commerce Pro’ Package for Retail Promotions
This could be interesting. Till TikTok gets banned that is. Today, CapCut, the video editing app published by TikTok owner ByteDance, has announced a new “Commerce Pro” package, which is designed to help retailers create better content for their online channels. As explained by CapCut: “Whether you’re producing content for social media or enhancing storefront visuals, whether in images or…
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TikTok Launches Updated ‘TikTok Academy’ Marketing Education Platform
Looking to up your TikTok marketing game? This will help. Today, TikTok has announced an update to its TikTok Academy education platform, with a range of new and refreshed courses to help you get a better handle on the ins and outs of your promotional options in the app. TikTok first launched its TikTok Academy platform back in 2022, with…
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