SOCIAL MEDIA
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LinkedIn Retires Celebratory Post Templates
LinkedIn has announced that it’s removing a range of its templated posts, those celebratory post types in the app that include lightly animated graphics of varying kinds. These are the templates that are being removed, as per a message being sent out to LinkedIn members who have used these specific templates in the past. And it looks like almost all…
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Reddit Posts Solid Increases in Users and Revenue in Q3
Reddit has published its third performance report as a publicly listed entity, posting steady increases in both usage and revenue in Q3. First off, on usage. Reddit’s “Daily Active Uniques” (DAUq) increased to 97.2 million in the period, a rise of 6 million on Q2. As you can see, Reddit’s adding more users both in the U.S. and in other…
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Snapchat Shares Mixed Performance Results for Q3
Snapchat has published its latest performance update, which shows that it’s ad business is steadily improving, though its user growth is showing more solid signs of stagnation, and a potential cap on its usage. We’ll start with that element first. Snapchat added 11 million users in Q3, taking it up to 443 million daily actives. Which is a steady increase,…
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WhatsApp Expands Private Mentions in Status to All Users
WhatsApp’s rolled out its new “Private Mentions” for Status to all users, which provides another way to generate interest in your temporary updates. WhatsApp Status, the messaging app’s variation of Stories, enables you post photos and videos that disappear after 24 hours. And while it hasn’t been as big a hit as Stories has been on Instagram, it has become…
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The Top Facial Expressions Used in YouTube Thumbnails [Infographic]
How much time to you put into creating thumbnails for your videos? Thumbnails are important for grabbing attention, and the top YouTubers invest a lot of their consideration into the exact right thumbnail image for each clip, in order to drive the most clicks. But is there are magic formula for such, and what expression should you be going with…
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X Updates Ad Platform To Optimize Performance for SMBs
While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m not sure it’s the main issue right now. In any event, X says that it’s undertaken a revamp of its ad platform in order to boost appeal with SMBs, and drive better results through systematic improvement. As per X: “[The updated] platform…
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Instagram Says Including Your Own Logo on a Reel Is Fine
Here’s a quick, but important note from Instagram chief Adam Mosseri: As per the above clip, Mosseri clarifies that including your own brand’s logo will not impact the reach of your Reels on Instagram. To quote Mosseri directly: “If you watermark a Reel with your own logo, will that affect its reach? The answer is no, that’s actually good to…
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Bluesky Gains Momentum in the Wake of X’s Blocking Changes
While Meta’s Threads has long seemed like the most logical successor to Twitter (now X), it could be a project that stemmed from within Twitter itself that ends up being the major winner of the latest exodus from the former bird app. According to Bluesky, the decentralized social media project originally championed by former Twitter CEO Jack Dorsey, the platform…
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X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option
While X’s Premium offerings have been enough to entice a significant number of users to start paying for the app as yet, its latest updates to its analytics tools could be a significant value add for business users. Today, we’re expanding the roll-out of Radar, our real-time trend analysis tool (formerly known as Insights). With Radar, you can be among…
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IG Chief Recommends Posting Carousels To Improve Reach
Looking for an easy way to increase your IG reach? Post carousels, which can now include up to 20 frames, as well as musical accompaniment. That’s the latest advice from Instagram chief Adam Mosseri, who’s provided some pretty logical notes on why carousels are valuable for increasing reach. As per Mosseri: “Why [do] carousels often get more reach than photos?…
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