SOCIAL MEDIA
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How the TikTok Algorithm Works [Infographic]
Is TikTok part of your holiday marketing plan? While the app remains a focus of regulatory concerns, due to its links to the Chinese Government, its impact is undeniable, with the platform now driving many key trends, and generating massive attention for creators and brands. And if you’re looking to get in on that interest, then this infographic is for…
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Report Looks at the Latest Trends and Challenges in Creator Marketing
Looking to partner with creators for your marketing efforts? An increasing number of brands are doing exactly that, with the battle for attention pushing more businesses to explore new means to expand their brand messaging beyond the usual push marketing approaches. And if you are considering creator partnerships for your outreach, this will help. CreatorIQ has published a new, 54-page…
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YouTube Announces Broader Launch of ‘Dream Track’ AI Audio Generator
This will be handy. YouTube has announced that all creators in the U.S. can now use its “Dream Track” audio generation process, which enables you to create short audio clips, via AI, based on text prompts. Dream Track, which YouTube first announced back in 2023, is the result of collaborative work with various artists to create a library of audio…
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YouTube Tests Removing the ‘Dislike’ Button From the Main Shorts UI
YouTube’s testing a new “Save” button for Shorts in order to make it easier for Shorts viewers to get back to their favorite Shorts clips in the app, which will also see it move the “Dislike” button from the main Shorts UI. Which could have an even bigger impact. As you can see in this example, the current YouTube Shorts…
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X Avoids EU ‘Gatekeeper’ Designation and Requirements
Yeah, I’m not sure that this is the win that Elon Musk and Co. seem to think that it is. Today, Reuters has reported that the European Commission has ruled that X does not meet its designation as a “gatekeeper” platform, which will mean that X won’t be beholden to the EU’s more stringent operating requirements for big tech players.…
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LinkedIn Adds Another Puzzle Game
Are you ready for a new game on LinkedIn? After launching its initial slate of puzzle games back in May, LinkedIn’s now adding another to the mix, with “Tango,” a logic game based on image matching. Or something. I played a game just then, and while I cleared the level, I didn’t really know what I was doing. Like, you…
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X Returns to Brazil After Complying With Government Requests
X users rejoice, the platform is now active in Brazil once again. Well, unless you were among those who strongly believed that Brazil was wrong to ban X in the first place, and that Elon and Co. were right to take a stand for “free speech.” In which case this is a blow to your principles, and to Elon himself, who…
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Instagram Launches ‘Best Practices’ Tips Element
Instagram’s looking to help creators maximize their content efforts in the app, with a new “Best Practices” section within its Professional Dashboard, where it will showcase a range of tips, tricks and, um, best practices, based on research. Oh, how nice of Instagram, letting you know that the key to success is to keep feeding in more content, you need…
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Pinterest Expands Campaign Automation Elements
Pinterest is rolling out its own version of Meta’s Advantage+ AI-powered campaigns, which utilize machine learning and internal user knowledge to essentially automate your entire campaign process. So what are they calling it? “Performance+” I mean, originality has never really been a virtue in the social media space. As explained by Pinterest: “Starting today, we are unveiling our new lineup…
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No, You Can’t Stop Meta Using Your Data via IG Story
Okay, let’s go over this again. For all the folk out there who remain stringently dedicated to their avoidance of doing any actual research, or, like, learning how anything ever works, despite having all of the world’s knowledge available via the very devices that they’re posting to social media from, this: This does nothing. It counts for zero, it serves…
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