SOCIAL MEDIA
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Snapchat Brings Back Phantom House Series With Maybelline, State Farm
Snapchat is bringing back its Halloween-themed content series, Phantom House, according to details shared with Marketing Dive. Maybelline New York, State Farm and Hulu are among those advertising around the second installment. Advertising from the brands involved will include custom creator content, augmented reality (AR) Lenses, Snap Video Ads and more. Additionally, Snap will create AR Lenses themed around each of the Phantom…
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Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
Snapchat remains a highly influential app, and plays a significant part in shopping discovery, according to a new report looking at social shopping behaviors. In response to a question relating to whether users of each of the major social apps have made a purchase based on influencer content in that app, Snapchat came out on top, with 85.6% of users…
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Instagram Chief Says ‘Following’ Feed Option Won’t Work
Hey, do you want Instagram or Facebook to add a following only feed, so you only see the latest posts and updates from accounts that you’ve explicitly chosen to follow in each app? Bad news, that’s not gonna’ be coming any time soon. In his weekly Q and A session last week, Instagram chief Adam Mosseri answered a question about…
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Instagram Launches Signature Sound of the App
Instagram has created a new “signature sound” for Reels, which will be appended to the end of every Reel that’s downloaded from the app. Yep, that’s it. It sounds like you’re jutting into a curb on your skateboard in Tony Hawk Pro Skater, or you’ve clicked the mouse one too many times on an error message. But this, according to…
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Meta’s AI Bots Runs Counter to the Value of Social Media
For all the hype around AI, and the undeniable potential in various applications, it sure does seem like social apps are grasping for truly valuable use cases. Or maybe I’m just not seeing it yet, but for me, AI bots that reply in the style of celebrities, or in the voice of celebrities, as per Meta’s latest update, really aren’t…
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X Looks To Remove Account Blocking Options in the App
After talking about it for more than a year, X is now moving to dilute the account blocking functionality in the app, by removing the block button from several places. BREAKING: X is about to remove the current block button, meaning that if an account is public, their posts will be visible to the blocked users as well! — Nima…
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Meta Launches New Developer Hubs To Facilitate External Projects
Here’s one for the dev folk out there. Meta has updated its developer resources, which are now split into three categories, in order to provide more focused assistance and guidance for system builders. Now, you’ll be able to access three developer centers: Meta Horizon – For those building for Meta Quest and Meta Horizon OS. Social technologies – Incorporating Facebook,…
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YouTube Expands Access To Pause Screen Ads
After experimenting with them over the past few years, YouTube has now expanded its pause screen ad placements to all advertisers, providing another way for brands to reach YouTube viewers. As you can see in this example, pause screen ads are now appearing for more viewers, via the Connected TV app, displaying targeted promotions alongside a reduced playback window. As…
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Support for US TikTok Sell-off Is Waning [Infographic]
As TikTok begins its legal defense against its enforced sell-off in the U.S., which it says will ultimately lead to the removal of the app in the region, support for the TikTok sell-off is waning over time, as the actual end date nears. Several prominent Americans have expressed their opposition to the TikTok bill, including Presidential candidate Donald Trump, who’s…
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TikTok Announces Events for Latin Heritage Month
TikTok has announced a range of activations to celebrate Latin Heritage Month, including a new creator showcase, an in-app hub, creator support initiatives, music highlights, and more. As per TikTok: “The Latin community has always been a powerhouse of creativity, resilience, and culture – cultivating spaces for people to celebrate their heritage while contributing to global trends on TikTok.…
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