SOCIAL MEDIA
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Threads Reaches 175 Million Users on One Year Anniversary
Can you believe that Meta’s Twitter-like Threads app is a year old already? The text-based social app, launched in order to gather up cast-offs from Elon Musk’s X project, has risen to become a genuine player in the social media space, piggybacking off of Instagram to establish its own audience, which now does seem to have a life of its…
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TikTok Announces Creative Performance Webinar for SMBs
Looking to freshen up your TikTok marketing knowledge ahead of the holiday push? This could help. TikTok has announced a new “Mastering Creative Performance” webinar for SMBs, in which it’ll showcase a range of insights, tips and tactics to help inform your TikTok branding approach. TikTok says that industry experts will share their knowledge and expertise during the event, guiding…
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TikTok’s Developing a New AI Chatbot Called Genie
With the AI race heating up, TikTok looks like it’s preparing to launch its own AI chatbot to Western users, based on a recent filing in the U.S. According to Semafor, TikTok has sought to trademark the name “Genie” for its coming AI chatbot tool, which would enable users to pose questions in-stream, and get immediate responses, among other functions.…
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Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions
Here’s an important PSA for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com or instagram.com on desktop instead. The change was first rolled out to U.S. advertisers back in February, and is now…
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Snapchat Adds Fan Celebration Elements for Euro 2024
With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has released 20 exclusive AR lenses for the event, which are designed to “encourage Snapchatters to turn all their emotions and…
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Snapchat Rolls Out Improved Protection Tools
Snapchat’s adding some new ways to keep users safe, with expanded restrictions on connections in the app, updated blocking tools, and new in-app warnings when previously reported users attempt to connect. Which is important, because Snapchat’s user base is primarily young, with the app still a key connector among teens. This cohort is engaging at an extremely risky time, in…
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TikTok Shares Updated Trend Insights for Marketers
TikTok has shared some new insights into key trends in the app, as an addendum to its “What’s Next 2024” report. TikTok published its What’s Next trend prediction report in December last year, which outlined the key engagement shifts it was seeing in the app. And now, it’s published a new “What’s Next: In Action” update, which aims to provide…
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YouTube Enables Editing of Longer Videos
YouTube will now enable creators to edit super long videos, which was previously not an option due to system capacity constraints, while it’s also improving its comment moderation and removal processes within YouTube Studio. First off, on long video edits. YouTube says that creators will now be able to edit videos that are more than 6 hours long, which was…
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New York Seeks to Ban Algorithmic Feeds for Teens
Amid ongoing concerns around the harms caused by social media, especially to young children, various U.S. states are now implementing their own laws and regulations designed to curb such wherever they can. But the various approaches underline the broader challenge in policing social media misuse, and protecting kids online. New York is the latest state to implement child protection laws,…
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Threads Launches API to Facilitate Broader Posting and Analytics Options
Will this spark the beginning of a new explosion in Threads posts? Today, Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps. As per Meta: “People can now publish posts via the A.P.I., fetch their own content, and leverage…
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