SOCIAL MEDIA
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Report Shows Pinterest Drives More Total Attention Than Other Apps
Pinterest has published a new study which underlines the value of aiming for both “passive” and “active” attention within your promotions, which can help to drive more interest, and action, in response to your ads. So what is passive versus active attention? As per Pinterest: “Active Attention strategies help you to break through, because they can’t be ignored. They provide…
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TikTok’s Testing DM Streaks to Prompt More Engagement
TikTok’s looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction. As you can see in this image, posted by app researcher Radu Oncescu, TikTok’s now alerting some users that they’ve activated a DM streak in the app, which also sees a fire emoji and a streak…
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TikTok Is Exploring a US Only Version of Its Feed Algorithm
Would TikTok still be TikTok if it didn’t have its all-knowing algorithm feeding you more and more of the content that you want to watch every time you log in? That could be a key question of the next stage for the app, as it works to come up with alternatives to remain in operation in the U.S., after the…
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Pinterest Expands Inclusion Fund with Shopify Partnership
Pinterest has announced a new expansion of its “Pinterest Inclusion Fund”, which provides support for creators from underrepresented communities in order to help them grow and cultivate their business potential in the app. And now, Pinterest will be able to provide even more support on this front, with Shopify coming on board as a partner for the initiative. As per…
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Celebrities Who Earn the Most on Instagram [Infographic]
Okay, this is not an exact science, as it’s based on estimates, but it is interesting to see which celebrities and influencers are potentially making the most money from their IG posts. Using data from Hopper IQ, the team from Bored Panda has identified the top IG users in the U.S. who regularly post sponsored content. The team first identified…
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Elon Musk Says X Now Has 600M Monthly Active Users
Okay, this may not be an “official” update, as it’s only a passing comment made by Elon Musk, which always end up sparking media overreaction (which, of course, I’m playing into here). But: ???? has 600 million monthly active users, about half of which use the platform every day — Elon Musk (@elonmusk) May 23, 2024 Elon claims that X…
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The 5 Most Common Cybersecurity Mistakes [Infographic]
Okay, you’re probably making at least some of these mistakes, and while this reminder may not change your habits, it is worth taking note of the most common cybersecurity missteps. According to a survey of 7,500 people, across 15 countries, the team from Visual Capitalist have come up with the five most common risky internet behaviors, which are: Using a…
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X Looks To Water Down Blocking To Increase Transparency
Elon Musk has been promising to remove the block option entirely on X (formerly Twitter) for months, and now, the X team seems to have come up with a compromise, as it looks to align with app store requirements, while reducing the impact of blocking in the app. As explained by X: “We are making changes to how block works.…
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Social Platforms Face Challenges in India Business Development
Over the last decade, India has become a key focus for many social apps. The second most populous nation in the world, India offers reach to more than a billion potential new users in its own right, and its fast evolving digital economy could, and should, provide significant potential for social platforms, especially those that can get in on the…
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Pinterest Sees Solid User Growth in Q1
Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year. Though costs are also rising at the app, and its quarterly performance is less impressive. Here’s a summary of the key points from Pinterest’s Q1 update. First off, on users, Pinterest is now up to 518…
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