SOCIAL MEDIA
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X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM
After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend. Ahead of the Big Game this Sunday, we’re excited to announce an EXCLUSIVE Sports Betting Partnership between @X and #BetMGM The first-of-its-kind partnership between a premier social media brand…
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YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube’s taking another leaf out of TikTok’s book, with vertical live stream broadcasts now set to be displayed within the Shorts feed in the app. go live & get discovered in Shorts ✨ NEW: now see previews of streams in the Shorts feed & tap to enter a scrollable live feed creators: stream vertically either on YouTube or w/ streaming…
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Threads is Testing a New Option to Save Posts
Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see from these example screens, for those in the test pool, Threads’ new “Save” option will be available in the three…
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Threads Chief Reiterates That Trending Topics Won’t Significantly Impact the App’s Growth
Will trending topics improve the overall Threads experience, and get people posting more often to the app? Today, Instagram chief Adam Mosseri has reiterated his contention that features like trending topics won’t have a big impact on Threads’ growth, though he has provided some more context as to what he does believe will be important, as they look for new…
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New Report Shows That 96% of Online Creators Make Less than $100k Per Year
The creator economy has been a much discussed phenomenon of the modern interactive landscape, with the implication being that there are now more ways than ever for people to make money online, simply by following their passions, uploading their content, and building a community of fans, who’ll then pay them for their efforts. Which sounds amazing in theory, but the…
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X is Experimenting with New Options to Sort Post Replies
This could be something, or not. X is currently testing a new option that would enable you to sort the replies on any post in the app by time, engagement, or “Trending”. As you can see in this example, shared by X News Daily, the new options will provide new ways to display replies to X posts, which could make…
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YouTube Now Has 100 Million Premium and Music Subscribers
In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch. Which is a huge achievement, no doubt. But still, at 2 billion total active YouTube users, that means that only 5% of…
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Meta Announces New Program to Share Data with Academic Researchers
Meta has announced a new research partnership with the Center for open Science (COS), which will provide COS analysts with selected, privacy-protected Facebook and Instagram engagement data, in order to facilitate research into behavioral and engagement trends. As per COS: “Meta is partnering with the Center for Open Science (COS) on a pilot program to share certain privacy-preserving social media data…
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TikTok is Encouraging Some Creators to Post Videos in Landscape Format
Could TikTok be looking to get creators more aligned with the horizontal display format? The platform that popularized full-screen vertical videos is now seemingly pushing some creators towards horizontally shot content instead, according to screenshots posted by some users. As you can see in this example, posted by Jules Terpak (and shared by Matt Navarra), TikTok is offering some creators…
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Instagram Launches Live Test of New Flipside Alternative Engagement Space
After experimenting with it over the past few months, Instagram has now rolled out its new “Flipside” alternative profile option to a small subset of users. As you can see in these screenshots, shared by social media expert Matt Navarra, Instagram’s “Flipside” option provides an alternative profile space which is only accessible to you and your chosen connections. Once you’ve…
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