SOCIAL MEDIA
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Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps
Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse Chen, an engineer working on Threads, the Threads team has now partnered with a range of third party platforms on…
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Google and Meta Explore New Ways to Moderate AI Responses, and Whether They Should
How much protectionism is too much in generative AI, and what say should big tech providers, or indeed anybody else, actually have in moderating AI system responses? The question has become a new focus in the broader Gen AI discussion after Google’s Gemini AI system was found to be producing both inaccurate and racially biased responses, while also providing confusing…
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X Launches Live Test of Video in Spaces
X’s new video Spaces option is now in live testing, with some X Premium subscribers able to launch Spaces chats with video in-stream. As you can see in this example, posted by DogeDesigner, now, when launching a Spaces session, you can flip the “Enable video” toggle in the set-up, which will then open the Spaces window with your own device…
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More Generative AI Tools are Coming to Social Apps – Is That a Good Thing?
The latest developments in generative AI have opened up a range of new possibilities and potential use cases, But are we sure that there’s a value to them within social media apps? Sure, there are some helpful, practical use cases like image editing for ad backgrounds, and creating optimized ad copy for varying purpose. But for regular users, does generative…
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X Expands Audio and Video Calls to Non-Paying Users
Look, I don’t know why this would be considered revolutionary or an advance, or even a significant step in any direction really. But for some reason, Elon Musk and his team believe that facilitating audio and video calls in X is a really big deal. And now, it’s expanding its audio and video calling features to all non-Premium subscribers in…
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Google Looks to Enhance its AI Generated ‘Performance Max’ Ads
Google’s adding some new generative AI elements to its automated “Performance Max” ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation within the Performance Max process. Performance Max campaigns utilize Google AI to create ads for you, in multiple formats, which can then be automatically served across Google channels and inventory,…
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Meta Expands Access to Instagram’s Creator Marketplace
Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns. Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics,…
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Meta Begins Testing Fact Check Markers on Threads
While it doesn’t particularly want political discussion on Threads, Meta also knows that it’s going to happen either way, which is why it’s now expanding its fact-checks to Threads as well, with the first fact-check alerts spotted in-stream late last week. As you can see in this example, Threads is now displaying fact-checks in some regions, with the current notes…
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Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes
With the latest examples of generative AI video wowing people with their accuracy, they also underline the potential threat that we now face from artificial content, which could soon be used to depict unreal, yet convincing scenes that could influence people’s opinions, and their subsequent responses. Like, for example, how they vote. With this in mind, late last week, at…
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AI Tools Are Revolutionizing Creation, but the Value of Concept Is Still Key
While generative AI is evolving at a rapid rate, and the content being produced by AI tools is continuously improving, I do feel that the value of conceptual creative is often overlooked in many related discussions. Today, we got a preview of the next wave of generative AI tools, with OpenAI showcasing its new “Sora” text-to-video tool. All of these…
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