SOCIAL MEDIA

  • TikTok Tests New Desktop-Based Tools for Creators and Marketers

    TikTok’s working on some new tools to help creators maximize their performance, this time via new desktop-based creator tools, including a new Creator Center UI which provides more analytics insights and updated discovery tools, utilizing conversational AI. First off, on the new Creator Center. Now, in the desktop version of the app, some users with a Business account are seeing…

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  • Threads Moves to Next Stage of Testing for Its API

    As Threads continues to gain momentum, especially among journalists, a next key step will be the development of an API, which will then enable direct publishing to Threads, as well as scheduling, third-party analytics and more. And the Threads team is working on this, with Instagram chief Adam Mosseri recently noting that they’re building a write API to begin with.…

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  • 6 Social Media Marketing Predictions for 2024 [Infographic]

    Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of which it expects to become…

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  • TikTok Tests New Desktop-Based Tools for Creators and Marketers

    TikTok’s working on some new tools to help creators maximize their performance, this time via new desktop-based creator tools, including a new Creator Center UI which provides more analytics insights, and updated discovery tools, utilizing conversational AI. First off, on the new Creator Center. Now, in the desktop version of the app, some users with a “Business” account are seeing…

    Read More »
  • Threads Moves to the Next Stage of Testing for its API

    As Threads continues to gain momentum, especially among journalists, a next key step will be the development of an API, which will then enable direct publishing to Threads, as well as scheduling, third-party analytics, and more. And the Threads team is working on this, with Instagram chief Adam Mosseri recently noting that they’re building a write API to begin with.…

    Read More »
  • Threads is Working on In-Stream Text Variants and Animations for New Year’s

    Get ready for New Year’s fun on Threads, with Meta’s new text-based app testing out some celebratory features, including colorful text, confetti animations, and more. As you can see in this example, posted by app researcher Alessando Paluzzi, Threads is working on Instagram-influenced colored text for New Year’s messages, as well as a confetti launcher icon, which will send explosions…

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  • X Announces New Integration with StreamYard for Live-Stream Broadcasts

    Good news for X live-streamers, with the platform announcing a new integration with StreamYard which will enable you to display X comments in streams via StreamYard’s platform. StreamYard is a live-stream management platform, which provides more control and broadcasting options, linked to various platforms. And now, you’ll be able to display X comments live in your streams, which is another…

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  • What Happens on the Internet Every Minute (2023 Version) [Infographic]

    It’s amazing to take a step back and consider how reliant we’ve become on the internet, and just how much of our daily activity is now conducted online. Every year, Domo’s “Data Never Sleeps” report provides a range of stats on modern internet and app usage, which are always somewhat surprising, no matter what you expect. This year’s report once…

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  • What Is an API and How Does It Work? [Infographic]

    If you follow social media marketing news (which presumably you do if you’re reading this), you’ve no doubt read several stories about APIs, mostly in relation to third-party applications. But if you’re not a programmer, you may not understand what an API is, and how it relates to digital marketing systems. To provide some more insight on this, the team…

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  • Snapchat Announces Annual ‘Recap’ Activation, Shares Top In-App Trends From 2023

    Snapchatters will be able to look back on their year that was, with Snap’s annual “Recap” activation going live in the app from tomorrow. Snap’s Recap, available in the “Memories” section of the app, will provide a short video look-back on your Snap content from the year. As per Snap: “The recap process will sort your Snaps from the past 12-months into…

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