SOCIAL MEDIA
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36 Predictions for Social Media Marketing in 2026
Listen to the article None min This audio is auto-generated. Please let us know if you have feedback. It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportunities. But how can you plan ahead…
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Facebook Is Shutting Down Its Gaming Creator Program
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Facebook’s on-again, off-again relationship with gaming streamers seems to be off the boil once more, with Facebook announcing that its “Gaming Creator Program” will be retired in 2026. Originally launched in 2018, Facebook’s Gaming Creator Program gives gaming creators early access to new…
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Snapchat Tests ‘Bitmoji Plaza’ Virtual Town Center on Web
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As Snapchat looks to develop its own AR glasses, and compete with Meta in the AR wearables race, it’s also building its own, lo-fi version of the metaverse, with a new “Bitmoji Plaza” digital town center in the web version of the…
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YouTube Launches New Music Education Initiative
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. YouTube has launched a new music education initiative, in partnership with TED-Ed, which aims to expand learning beyond the classroom, and help teachers pass on key music knowledge to their students. Called “Think Like a Musician,” the new video series will feature…
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Instagram Launches Friend Map in India, Adds Location Sharing Provisions
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Instagram is expanding its controversial Friend Map feature to India, while it’s also rolling out some new updates to address concerns about involuntary location sharing in the app. Instagram first launched its Friend Map feature in the U.S. back in August, which…
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TikTok Announces Activations for the Launch of Taylor Swift’s New Album
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Given the significant role that music plays on TikTok, the release of a new Taylor Swift album is a major event for the app. And TikTok is treating it accordingly, with the platform announcing a range of new activations, including an IRL…
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Data Shows X Premium Subscribers Get Significantly More Post Reach
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As part of X’s broader push to get more people to pay for the app via its X Premium offering, it’s added various reach benefits into the package, including prioritized display within post replies, and the opportunity to amplify your posts via…
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Threads Is Hiding Hashtags in Cross-Posts From Instagram
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Threads is trying out another way to avoid confusion around hashtags in the app, with re-posts from Instagram that include a lot of tags now hiding them behind a “Show hashtags” CTA on posts. As you can see in this example, shared…
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Top Social Media Conferences To Watch Out for in 2026
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Social media professionals continue to face an evolving landscape. Between the proliferation of artificial intelligence (AI), social media bans and platform fragmentation, it can be hard to stay current. Conferences provide industry professionals with the opportunity to grow their skills while staying…
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YouTube Tests New AI Functions With Premium Subscribers
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Looking to get ahead of the game with the latest AI elements coming to YouTube? Well, if you’re a YouTube Premium subscriber, you can, with Premium members now eligible to join its “YouTube Labs” AI testing pool, and try out the latest…
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