SOCIAL MEDIA
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TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App
TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app. As you can see in this example, posted by app researcher Jonah Manzano, some TikTok comment sections now also have a separate “Reviews” tab, which showcases user reviews for businesses at the tagged location. Some of these…
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Reddit Adds Partner Collaboration Within Its Ads Manager Platform
Reddit has added a new option to enable partner connection within Reddit Business Manager, so that advertisers can approve access to a third-party to either collaborate on, or help them manage their Reddit ads. As you can see in this example, now, within Reddit Business Manager, you’ll be able to invite partner brands or agencies to collaborate on your account,…
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Meta Announces Upcoming Webinar on Reels Tips and Tactics
With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s running an info session on how to make the most of Reels, which will feature various Meta product leaders and…
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X Announces NBA Portal To Encourage Sports Engagement
In the competition between X and Threads to become the real-time social media app of choice, sports is a key battleground, which is why both platforms are now looking to make sports engagement a bigger focus in their apps. X has made the latest play on this front, with the introduction of a new NBA Portal activation, an in-app destination…
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X Tests Expanded DM Functionality, Including Full Encryption and File Sharing
X continues to work on its coming revamp of DMs in the app, with the platform looking to enhance its messaging service to be able to compete with dedicated messaging apps. Which X owner Elon Musk has repeatedly stated is just one of his grand ambitions for the app, providing more utility within the platform to facilitate more of your…
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X Announces New Requirements for Parody Accounts
After implementing “Parody Account” labels back in December, X is now moving to make parody profiles even more visible in the app, with updated username requirements for joke accounts. As explained by X: “We’re rolling out updates to improve transparency for Parody, Commentary, and Fan (PCF) accounts on our platform. Starting April 10, all PCF accounts will be required to…
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LinkedIn Tests Video Trends to Encourage Member Engagement
LinkedIn’s taking another step into TikTok territory, with a new video trends feature that will encourage members to add their own video responses to trending topics in the app. As you can see in this example, posted by social media expert Lindsey Gamble, LinkedIn’s new format will include header tags within video clips, as well as within the main feed, that…
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X Shares Notes on Emerging Fashion Trends in the App
X has shared some new data on the evolving fashion discussion in the app, though the data provided to support this is pretty questionable, and also a little unclear at points. As, unfortunately, has been the case with many of X’s communications. X starts out its fashion overview by presenting its contention that its platform is now at the center…
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EU Seeking to Fine X $1B for DSA Violations
This could end up prompting a significant escalation in already tense U.S. and EU relations. As reported by The New York Times, the EU Commission is currently finalizing plans to issue Elon Musk’s X with a penalty in the range of $US1 billion for violations of the EU Digital Services Act (DSA). As per NYT: “European Union regulators are preparing…
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TikTok Announces New Safety Initiatives for African Users
With its future in the U.S. still up in the air, TikTok continues to expand its efforts in other regions, in order to build on its extended business opportunities. And Africa, which is steadily improving its digital connectivity, could end up playing a significant role in this. Aligning with this, last week, TikTok held its second annual Sub-Saharan Africa Safer…
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