SOCIAL MEDIA
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Meta’s Experimenting With ‘Avatar Quests’ as It Builds Towards the Metaverse
As Meta works to make avatars a central element of its next-level experiences, it’ll also need to bring users along, by providing more ways for people to use their avatars in different applications. Which is where this could be headed: As you can see in this example, posted by app researcher Radu Oncescu, Meta’s working on “Avatar Quests”, which would…
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Social Media Ad Spend by Platform [Infographic]
We all know that Meta is he grand champion of the social media revenue stakes, but just how dominant is Zuck’s social behemoth when it comes to ad intake, and how other platforms stack up? That’s the focus of this visualization from Visual Capitalist, which compares the social media ad spend among the major players. The data is based on…
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LinkedIn’s Giving Users a Summary of Their Games Performance
Hey there, cool dudes, how have you been going with LinkedIn’s puzzle games this year? As you may recall, back in May, LinkedIn launched three in-stream games which enable you to challenge colleagues, bosses, people from other companies, etc. LinkedIn added another puzzle game to its library in October, as well as expanded data insights into comparative performance. And if…
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Trump Says That He’s ‘Looking Into’ TikTok Sell-off Bill
Yeah, if you’re pinning your hopes on Donald Trump stepping in to save TikTok, I don’t know that I’d be feeling entirely great about things at this stage. With TikTok facing removal from the U.S. in just 33 days time, and U.S. regulators now calling on Apple and Google to set preparations for its removal from their app stores, President-elect…
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Threads Reaches 300M Active Users
Threads has reached a new user milestone, with Meta’s take on Twitter now up to 300 million monthly active users. As per Instagram and Threads chief Adam Mosseri, the text-based app, designed as a replacement for Twitter, in order catch users migrating from X, has added more than 200 million additional users this year, as its growth momentum continues to…
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Instagram Tests Scheduled DMs | Social Media Today
You can already schedule posts and Stories on Instagram, and soon, you’ll be able to schedule your DMs as well. Currently in testing with a select group of users, Instagram has added a new DM scheduling tool, so you can send your messages at optimal times. As you can see in this example, shared by social media expert Lindsey Gamble,…
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X Provides Usage Insights and Ad Tips for ‘Q5’
2024 has been a tough year for X on the revenue front, with reports suggesting that the company’s ad intake has declined again, after already dipping by around 30% in 2023. Indeed, based on current predictions, X is likely to post a significant financial loss for the year. And that’s after cutting 80% of the company’s staff, and reducing costs…
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TikTok Launches Renewed Shopping Push in Europe
TikTok’s revised shopping push in Europe has now been activated, with the platform launching TikTok Shop in Spain as the first step of its broader eCommerce expansion. Spanish retailers will now be able to host shopping live-streams in the app, while also getting access to product showcase features, affiliate programs, shop ads, and more. TikTok views in-stream shopping as a…
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Meta’s Testing Options To Hide Like Counts on Reels, Replies on Threads
Meta’s looking to give users more ways to control how their metrics are displayed on Instagram, with a new test of optional view counts on Reels on your profile, while on Threads, it’s also giving users the option to hide your Threads replies in the app. Which both obviously serve different purpose, but are also related to the same impetus…
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Court of Appeal Rejects TikTok’s Effort to Negate the U.S. Sell-Off Bill
The U.S. Court of Appeals has rejected TikTok’s court bid to disqualify the U.S. Government’s enforced sell-off bill, which means that TikTok is now closer than ever to being removed from America, which could come as early as January 19th. Though it still has a few avenues to pursue in order to fend off the sell-off push, and it may…
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