SOCIAL MEDIA
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TikTok Reinstated in US App Stores After Assurance From the Attorney General
Amid ongoing discussions about its future in the U.S., TikTok has now been reinstated for download in both the Google Play and Apple App stores in America, after both companies received official assurances that they will not be fined for facilitating access to the technically banned app. Under the Biden-approved “Protecting Americans from Foreign Adversary Controlled Applications Act,” TikTok was…
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Reddit Announces Market Insights Partnership With Intercontinental Exchange
As it continues to evolve its business offerings, Reddit has announced a new partnership with Intercontinental Exchange to facilitate the development of advanced data and analytics products for the financial industry. The new collaboration will see the creation of systems that link real-time Reddit chatter and trends with market analysis, providing deeper contextual insight into what’s driving key shifts. As…
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BuzzFeed Looks to Launch Its Own, More Positive Social Media Platform
A couple of times every year, a buzzy new social platform generates interest, and marketers start asking questions about whether it’s worth creating a profile, and/or what the opportunities might be. Normally, my qualification for covering one of these new apps is 10 million users, because any lower than that, and it’s just not relevant. You can have all the…
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Snapchat Funds Wildfire Recovery Project in Los Angeles
Snapchat is backing a new initiative to assist in the recovery of fire-impacted areas of Los Angeles, which is the company’s home, and the place where Snapchat founder Evan Spiegel and Bobby Murphy grew up. Following the devastation of the recent California wildfires, Snap CEO Spiegel published an impassioned letter in support of the community, and committed $5 million in…
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Pinterest Reports Record Usage and Revenue in Q4
Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and revenue in Q4, as it continues on its path towards driving more product discovery. First off, on users. Pinterest reached a new high of 553 million monthly active in Q4, up 16 million on Q3. That means that Pinterest is…
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YouTube Highlights Super Bowl Activations and Engagement Stats
YouTube has shared the details of its Super Bowl coverage and events, as well as some new stats on Super Bowl engagement, and how brands can benefit, with the big game now just days away. And aside from its Ad Blitz hub, where all of the various Super Bowl ads are on show, YouTube is also running a range of…
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38 Instagram Content Ideas [Infographic]
Are you wondering what to post on your Instagram account? Do you always seem to run out of engaging content ideas for social media? The team from Fintech Pen shares their Instagram post ideas in this infographic. They break things down into the following categories: Single posts Reels Carousels Stories Check out the infographic for more information. A version of this…
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Google Announces New Activations for Black History Month
Google has announced a range of activations for Black History Month, which is being celebrated throughout February. First off, Google’s highlighting Black creators on YouTube, including rising stars and established voices. As per Google: “Head over to YouTube Music for playlists that highlight regional dance genres like Chicago House and NOLA Bounce. And don’t miss the vibrant artwork by Stonie Blue across YouTube…
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The Social Media Funnel Explained [Infographic]
Have you mapped out your 2025 social media content strategy as yet? If not, then this might help. The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance. Because while likes and comments are great, and can help…
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What Social Media Marketers Need To Know for 2025
Will TikTok remain available in the U.S.? Can X (formerly Twitter) survive its troubles? And how will generative artificial intelligence (AI) rewrite the ecosystem? Buckle in for a topsy-turvy year in social media as these and other burning questions remain at the forefront in the months ahead. With that in mind, Social Media Today has gathered recent articles that…
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