SOCIAL MEDIA
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YouTube Now Has 100 Million Premium and Music Subscribers
In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch. Which is a huge achievement, no doubt. But still, at 2 billion total active YouTube users, that means that only 5% of…
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Meta Announces New Program to Share Data with Academic Researchers
Meta has announced a new research partnership with the Center for open Science (COS), which will provide COS analysts with selected, privacy-protected Facebook and Instagram engagement data, in order to facilitate research into behavioral and engagement trends. As per COS: “Meta is partnering with the Center for Open Science (COS) on a pilot program to share certain privacy-preserving social media data…
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TikTok is Encouraging Some Creators to Post Videos in Landscape Format
Could TikTok be looking to get creators more aligned with the horizontal display format? The platform that popularized full-screen vertical videos is now seemingly pushing some creators towards horizontally shot content instead, according to screenshots posted by some users. As you can see in this example, posted by Jules Terpak (and shared by Matt Navarra), TikTok is offering some creators…
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Instagram Launches Live Test of New Flipside Alternative Engagement Space
After experimenting with it over the past few months, Instagram has now rolled out its new “Flipside” alternative profile option to a small subset of users. As you can see in these screenshots, shared by social media expert Matt Navarra, Instagram’s “Flipside” option provides an alternative profile space which is only accessible to you and your chosen connections. Once you’ve…
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X Is Testing a Dedicated Video Tab in the Lower Function Bar
X is looking to reinforce its new “video-first platform” approach, with a new media tab incoming, that will make it easier to discover the latest video content in the app. As you can see in this example, shared by X News Daily, X is working on a new video tab that’ll be located in the middle icon in the lower…
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X Enables Passkey Access for US Users
X is rolling out support for Passkey login, providing another way for users to access their X profiles without relying on passwords, or other less secure means. Today we’re excited to launch Passkeys as a login option for our US-based users on iOS! A passkey is a new, easy to use, and secure way to log in to your account…
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X Shares 2024 Marketing Calendar to Assist with Campaign Planning
Looking to map out your content plan for the year ahead? This will help. Today, X has shared the latest version of its marketing calendar, which provides a simple, interactive overview of all the key dates and events coming up in 2024. As you can see in this example, X’s calendar display is fairly basic. You can tap on a…
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No, X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points
No, X is not juicing the numbers of MrBeast’s first video upload in the app by promoting it as an undisclosed ad. But it is still being dishonest in its measurements, and how it represents its data to the public. This week, various X users reported that they were seeing MrBeast’s video in their stream with the usual ad disclosure…
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X Launches Audio and Video Calls on Andoid
So, X has now added audio and video calls for Android users, a feature that it rolled out on iOS back in October. audio and video calls on X slowly rolling out for android users today! update your app and call your mother — Enrique ???? (@enriquebrgn) January 18, 2024 So now, if you want, you can make a more…
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Snapchat Provides New AR Art Activation in Partnership with Fine Arts Museums of San Francisco
Snapchat’s once again looking to highlight the potential of integrating AR and classic art, via a new partnership with the Fine Arts Museums of San Francisco (FAMSF), which will see an augmented reality try-on element included within its latest exhibition of 20th- and 21st-century women’s clothing in the United States. As explained by FAMSF: “Have you ever wished you could…
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