SOCIAL MEDIA
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5 Tips for Your Digital Marketing Strategy in 2024
With a new year comes new opportunities to reshape your approach, and experiment with alternative directions that could help you maximize your marketing and promotional efforts. And with interactive behaviors always changing, it is important to stay up with the latest trends, in order to meet people where they’re active, and with messaging that resonates, in alignment with such shifts.…
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CapCut Adds New Features for Short-Form Video Editing
If you’re looking for a solid video editing tool, with a focus on creating short clips, then CapCut may well be a good option, and it continues to add new features to enhance its offering. This week, CapCut, which is owned by ByteDance, has updated its Long Video to Shorts editing functionality, which makes it easy to create short clips…
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LinkedIn Tests New AI-Based Learning Elements In-Stream
LinkedIn continues to add in more generative AI elements, this time within its education tools as part of an expansion of LinkedIn Learning. First off, LinkedIn is experimenting with a new coaching element, which will use generative AI to guide your learning journey, based on specific queries related to your current career stage. So if you wanted to learn how…
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Meta Continues To Work on Messaging Interoperability To Adhere to EU Laws
Third-party chats are coming to Messenger, which will soon enable you to conduct messaging conversations with users who send you messages from other apps not owned by Meta itself. Though the option may not be coming for everybody. I’ll explain. Over the past few months, Meta has been working on facilitating third-party messaging app connection into Messenger, providing new ways…
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TikTok Tests New Desktop-Based Tools for Creators and Marketers
TikTok’s working on some new tools to help creators maximize their performance, this time via new desktop-based creator tools, including a new Creator Center UI which provides more analytics insights and updated discovery tools, utilizing conversational AI. First off, on the new Creator Center. Now, in the desktop version of the app, some users with a Business account are seeing…
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Threads Moves to Next Stage of Testing for Its API
As Threads continues to gain momentum, especially among journalists, a next key step will be the development of an API, which will then enable direct publishing to Threads, as well as scheduling, third-party analytics and more. And the Threads team is working on this, with Instagram chief Adam Mosseri recently noting that they’re building a write API to begin with.…
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6 Social Media Marketing Predictions for 2024 [Infographic]
Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of which it expects to become…
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TikTok Tests New Desktop-Based Tools for Creators and Marketers
TikTok’s working on some new tools to help creators maximize their performance, this time via new desktop-based creator tools, including a new Creator Center UI which provides more analytics insights, and updated discovery tools, utilizing conversational AI. First off, on the new Creator Center. Now, in the desktop version of the app, some users with a “Business” account are seeing…
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Threads Moves to the Next Stage of Testing for its API
As Threads continues to gain momentum, especially among journalists, a next key step will be the development of an API, which will then enable direct publishing to Threads, as well as scheduling, third-party analytics, and more. And the Threads team is working on this, with Instagram chief Adam Mosseri recently noting that they’re building a write API to begin with.…
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Threads is Working on In-Stream Text Variants and Animations for New Year’s
Get ready for New Year’s fun on Threads, with Meta’s new text-based app testing out some celebratory features, including colorful text, confetti animations, and more. As you can see in this example, posted by app researcher Alessando Paluzzi, Threads is working on Instagram-influenced colored text for New Year’s messages, as well as a confetti launcher icon, which will send explosions…
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